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<\/figure>\n\n\n\nTake a look at the phone on which you\u2019re reading this. Or your laptop, your watch or your tablet. If they\u2019re Apple, they owe everything to Jony Ive. And even if they\u2019re not, they\u2019d be very different were it not for the British born industrial designer\u2019s quiet, world-changing genius.\u00a0<\/p>\n\n\n\n
Over the course of a 30-year tenure as Apple\u2019s chief design officer, Ive\u2019s work proved transformational, both for society and the Cupertino company\u2019s fortunes (Steve Jobs famously claimed Apple was weeks from oblivion before his return in 1997). Gifted with an ability to see the potential in new technology and create the hardware to set that technology free, Ive\u2019s original iPhone remains both the smartphone\u2019s Eureka moment and its blueprint. And later this year we\u2019ll see the initial results of Ive\u2019s work with OpenAI\u2019s Sam Altman: a family of devices striving to give AI its iPhone moment.<\/p>\n\n\n\n If AI hardware is precisely the kind of project you\u2019d imagine Ive busying himself with, a Ferrari perhaps isn\u2019t. But that\u2019s where we find ourselves. Ive and good friend and fellow designer Marc Newson, with whom he founded the LoveFrom creative collective in 2019, have spent much of the last four years working on the interior and exterior design of the Luce, Ferrari\u2019s long-awaited first electric car. And while the exterior remains a secret for now, the interior has been revealed.<\/p>\n\n\n\n Why such a radical approach for this car, of all cars? \u2018Because we needed to do something disruptive,\u2019 says Ferrari CEO Benedetto Vigna. \u2018We wanted to do something new. The Luce has a new technology, and with a new technology you need a new design language.\u2019 <\/p>\n\n\n\n Ive could have said no. LoveFrom is both the manifestation of his post-Apple creative freedom and its enabler. Numbering fewer than 60 employees, its work \u2013 for brands as diverse as Moncler and Airbnb \u2013 is defined by Ive hallmarks: clarity of concept, purity of execution (the Bauhaus has long been an influence) and a hard-to-define sense of joy, even where the hardware\u2019s sleek modernity might suggest there should be none. <\/p>\n\n\n\n He can, as you\u2019d imagine given his success, pick and choose his projects. And he does. \u2018I\u2019ve seen and felt a real shift in what I care about as I\u2019ve gotten older,\u2019 says Ive. \u2018To me, who I work with has become more important than what I work on.\u2019 <\/p>\n\n\n\n But clearly the appeal of working with Ferrari outweighed the concerns he had \u2013 and still has \u2013 regarding the level of scrutiny the project will face. Maranello would engineer the car, collaborating with LoveFrom via a dedicated team within Centro Stile, Ferrari\u2019s in-house design department. But the exterior and interior design of the first engine-less Ferrari would be handed over to two non-automotive designers and their team \u2013 and the entire world, inevitably, will pass judgement.<\/p>\n\n\n\n In crude terms the interior\u2019s feel is classic Ferrari resto-modded by Apple. But that description entirely fails to capture the scale of the achievement here, or just how different it is versus every other luxury or performance interior on the market.<\/p>\n\n\n\n Ferrari\u2019s decision to look beyond its own in-house design department for this project remains a bold one, and almost without precedent in modern car making. But it\u2019s been rewarded with a cockpit like no other. What\u2019s more, with no engine and no obvious client base, Ferrari EV\u2019s has long felt more like an intellectual exercise than a car anyone might yearn to own. LoveFrom has changed that. Its work has given the Luce an irresistible USP and, finally, a reason to exist. That might be Jony Ive\u2019s smartest bit of problem solving yet.<\/p>\n\n\n\n There\u2019s technology, sure, most notably in the form of the state-of-the-art OLED screens by Samsung. But this isn\u2019t a giant iPad with a steering wheel and pedals. Neither is it an AI-powered isolation chamber devoid of physical sensation. LoveFrom\u2019s trademark simplicity is here, wrought in the finest materials to immaculate tolerances, but this is also a love letter to the dying art of driving. Great shoals of Waymos may swim San Franciso\u2019s streets, but the Luce\u2019s cockpit is a space for those not yet ready to give up the wheel (a frankly beautiful three-spoke creation in cool, weighty aluminium).<\/p>\n\n\n\n As such, the Luce\u2019s cockpit reflects a theme currently preoccupying Ive. \u2018People are feeling increasingly disconnected from the physical world; more and more isolated,\u2019 he says, conscious, you\u2019d imagine, of the great contribution his own work has made to this societal shift. \u2018We wanted to create something that reminds us we are physical and we want visceral and direct connections. You want to drive your Ferrari, and you want to enjoy it.\u2019 <\/p>\n\n\n\n Screen acreage is surprisingly modest given Ive\u2019s pivotal role in the touchscreen\u2019s widespread adoption in consumer electronics. Instead, this cockpit is a celebration of simplicity, tactility and material authenticity. It is simultaneously timeless and Ferrari\u2019s most modern interior. It\u2019s certainly its simplest.<\/p>\n\n\n\n The touchscreen is mounted such that you can pull it to any angle you want using an aluminium handle, with that handle then doubling as a palm rest for more accurate inputs (details of the touch interface\u2019s operating system and user experience remain vague for now). Physical controls are ranged along the bottom of the panel. The volume knob and functions buttons are crafted from glass; just a couple this interior\u2019s 40 or so glass parts. Flick the toggles and an animation confirms your increased fan speed or cabin temp, just as pushing \u2018volume up\u2019 on your iPhone shows a brief rising bar animation on the screen.<\/p>\n\n\n\n A U-turn on touch? No, argues Ive. Just the right technology for the right application. <\/p>\n\n\n\n \u2018The idea that because a car\u2019s electric it has to have a digital interface is nonsense \u2013 that makes no sense to me at all,\u2019 argues Ive. \u2018We wanted to explore an interface that was physical and engaging. With touch control you lose an awful lot of the capability of a mechanical control \u2013 the user friendliness of knowing exactly when you\u2019ve made an input.<\/p>\n\n\n\n \u2018That [the iPhone\u2019s touchscreen] was the result of developing an idea to solve a problem,\u2019 he says. \u2018The big idea was to develop a general-purpose interface that could be a calculator, a keyboard or a camera, rather than having physical buttons. But I\u2019d never dream of using touch in a car. For me that\u2019s just the wrong technology to be the primary interface here. We use some touch here but it\u2019s very thoughtful. The majority of the interfaces are physical. Every switch feels different, so you don’t need to look, and if you do glance down that switch also displays its status.\u2019 <\/p>\n\n\n\n While the driver\u2019s binnacle comprises twin stacked OLED screens, the effect \u2013 elevated by convex lenses of breathtaking clarity and a physical speedo needle \u2013 has real depth, as Ive explains. \u2018When you see information on this display you get parallax, and parallax reminds you that you’re alive; you’re engaging with a physical thing, rather than just seeing something on a screen.\u2019<\/p>\n\n\n\n Ive\u2019s best work has always invited tactile exploration, the form factor and finish inviting you to interact with no need for instruction. It\u2019s often displayed an almost child-like joy, too. Here that joy\u2019s evident in the key ceremony. Drop the bespoke glass key into its dock and, as you push it down, the yellow colour flows from the key across to the drive selector, a stubby lever with an expensive feeling glass knob and shift action of surprising and welcome heft. There\u2019s joy too in the clock on the corner of the central touchscreen, which uses a physical button to cycle through three digital functions: timepiece, chronograph, compass. Like solving a videogame puzzle, there\u2019s delight in instinctively understanding its workings. And like a 911 S\/T\u2019s gearbox, there\u2019s joy in its mechanical operation thereafter. <\/p>\n\n\n\n Ive: \u2018Everything is founded on being functional. It’s not styled. That\u2019s a distraction, I think, and it doesn’t last well. What we really hope \u2013 and what we\u2019ve found \u2013 is that over time your affection and respect for the car grow.\u2019<\/p>\n\n\n\n Hold this interior\u2019s component parts in your hands and the quality is certainly impressive, with leather where you might expect a substitute, glass (some parts illuminated via laser-cut holes too small to see, others acid etched for a tactile matt finish) where your brain suspects plastic, and acres of cool gorgeous aluminium, most satisfyingly in the aforementioned steering wheel and shift paddles. We know the Luce\u2019s 1000bhp+, four-motor powertrain will have \u2018gears\u2019, just as we know it\u2019ll make a \u2018real\u2019 noise, an electric guitar-esque amplification\/distortion of the motor housing\u2019s natural resonance.<\/p>\n\n\n\n The Luce\u2019s exterior design remains under wraps for another few months. But suffice to say it\u2019ll look unlike any other Ferrari, past or present.<\/p>\n\n\n\n \u2018The language is unexpected, and outside the conventions of design, let\u2019s say,\u2019 confirms Flavio Manzoni. On this evidence we can expect simplicity, quality of execution and a refreshing rejection of fuss, together with further deft references to Ferrari\u2019s uniquely spectacular back catalogue. That 79-year body of work, stuffed with masterpieces as it is, dooms each new Ferrari to take its place amongst scores of others unable to bear comparison with the likes of the 250 GTO or F40. But then most new Ferraris aren\u2019t designed by Jony Ive. <\/p>\n\n\n\n Jony Ive\u2019s designed a Ferrari interior\u00a0 Words by Ben Miller Take a look at the phone on which you\u2019re reading this. Or your laptop, your watch or your tablet. If they\u2019re Apple, they owe everything to Jony Ive. And even if they\u2019re not, they\u2019d be very different were it not for the British born industrial […]<\/p>\n","protected":false},"author":14,"featured_media":768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feature"],"acf":{"article_authors":"Ben Miller","send_as_draft":true,"send_as_paid":true,"send_as_featured":true},"modified_by":"kschwarz","_links":{"self":[{"href":"https:\/\/flatplanplus.io\/carv2\/wp-json\/wp\/v2\/posts\/763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flatplanplus.io\/carv2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flatplanplus.io\/carv2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/carv2\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/carv2\/wp-json\/wp\/v2\/comments?post=763"}],"version-history":[{"count":2,"href":"https:\/\/flatplanplus.io\/carv2\/wp-json\/wp\/v2\/posts\/763\/revisions"}],"predecessor-version":[{"id":776,"href":"https:\/\/flatplanplus.io\/carv2\/wp-json\/wp\/v2\/posts\/763\/revisions\/776"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/carv2\/wp-json\/wp\/v2\/media\/768"}],"wp:attachment":[{"href":"https:\/\/flatplanplus.io\/carv2\/wp-json\/wp\/v2\/media?parent=763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flatplanplus.io\/carv2\/wp-json\/wp\/v2\/categories?post=763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flatplanplus.io\/carv2\/wp-json\/wp\/v2\/tags?post=763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/21\/2026\/02\/FERRARI-LUCE_BINNACLE_HERO_sRGB_6K_72DPI_1X1-1024x1024.jpg\"){kind=spacer}
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