During his time in the spotlight Kanye West has become just as known for the influence he wields on the women he’s involved with as he is for his music career, overhauling their wardrobes and apparently dressing them in a parade of shocking, revealing and envelope-pushing outfits. His new “wife” Bianca Censori is no exception, morphing before our eyes into a carbon copy of Kanye’s ex-wife Kim Kardashian – or, at least, the Kim aesthetic that Kanye created during their time together. Enter all the nude, skin-tight bodysuits, face-covering head-dresses and sheer tights with heels.

But according to insiders, Kanye, 46, isn’t stopping at overhauling Bianca’s wardrobe. Apparently, the disgraced performer – who many experts have warned displays narcissistic tendencies – is now urging Bianca to get a butt lift to match his famous ex-wife’s derriere. And worryingly, for her family and friends, Bianca’s going along with it.

“Kanye is running all the same head games on Bianca that he used on Kim – it’s the identical playbook,” says an insider close to the rapper, who reportedly wed the Australian architect in a non-binding ceremony in January. “The first thing he did was build her up, higher and higher. Now that he’s got her fully addicted to the attention and lifestyle, he’s started to tear her down, specifically criticising her for having no booty. He makes jokes about her ‘flat ass’ in front of people. You can see it’s totally gotten to her head – it’s awful.”

Ever since first getting together with Kim, 42, in 2012, Kanye has made it his mission to style his partners. He famously appeared on an episode of Keeping Up With The Kardashians that same year, telling Kim – whom he later married in 2014 – that they had to “really clean out everything” from her wardrobe. Over the years, Kim’s style drastically transformed, swapping her trademark, bright-coloured bandage dresses for nude, skin-coloured bodysuits. At the time, Kim paid tribute to Ye, crediting him for instilling in her a love and appreciation of fashion. However, since then, it seems his motives and methods have become all the more extreme – as the rapper-turned-fashion designer, who’s previously been diagnosed with bipolar disorder – has become more unhinged in the public eye.

After splitting with Kim in 2021, Kanye briefly dated Julia Fox the following year – and quickly set about changing her style too. In the few months they dated, the actress was pictured in a series of progressively shocking and X-rated ensembles, later revealing that Ye “transformed” her closet within days of them meeting. Following their second date, he surprised her with “a hotel suite full of new clothes”, before convincing her to throw away almost all her own items.

In the meantime, the rapper, who was once touted as one of fashion’s most influential icons – and given the nod of approval from Vogue’s Anna Wintour, no less – has fallen from grace. Last year, after launching a series of shocking antisemitic attacks on Twitter, he was promptly dropped from several of his commercial deals, with Adidas severing all ties with him and his Yeezy brand. The rapper may no longer have the same cachet he once held in the fashion world, but that hasn’t stopped him taking full creative control of his partners’ aesthetics. Still, insiders say that his latest push – to convince Bianca, 28, to get a Brazilian butt lift – is taking things up a notch, even by Kanye’s standards. The fact that his own mother, Donda West, died from cosmetic surgery complications in 2007 following liposuction and a tummy tuck, doesn’t seem to deter him.

“Kanye seems to have this twisted fantasy of a sex doll come to life, with exaggerated, plasticised curves,” says our source. “He managed to get Kim to fulfil his fantasy and now he’s made Bianca his next project. He’s no longer respected the way that he was, but he still gets plenty of attention, and he’s been openly talking about his plans for Bianca, saying he’s creating an upgraded version. He really acts like she’s his creation and can change her appearance on a whim.”

By the look of things, Kanye’s certainly been successful in his pursuits. Just as he previously convinced Kim to bleach her hair, he’s seemingly done the same thing with Bianca in the recent past, as she too was pictured with bleach-blonde hair soon after they got together. She’s since gone back to brunette, but the short, slicked back look seems far more in-keeping with Kanye’s preferences. Meanwhile, concerns have grown over Kanye and Bianca’s recent public appearances as they’ve travelled across Europe in recent months. Earlier this month, the pair were pictured engaging in an “obscene act” on a boat in Venice, with Kanye exposing his own bum as Bianca appeared to have her head nestled in his lap. Onlookers have since described Bianca as having a “blank stare” – prompting many to question just how much autonomy she has in their relationship.

According to our source, it’s limited at best. “Kanye calls the shots,” we’re told. “He’s got Bianca parading through the streets nearly naked, convincing her it’s art and fashion, no matter how exploitative it seems to be. But that’s nothing compared to what he wants to orchestrate once she’s had her butt lift. He gets a huge rush from showing off her body – it’s a fetish for him.”

Kim herself has managed to maintain a healthy co-parenting relationship with Kanye in recent times, coming to good terms with him over their four children, North, ten, Saint, seven, Chicago, five, and Psalm, four. Still, insiders say she’s certainly happier and more independent since finalising their divorce. Let’s hope that, like Kim before her, Bianca also realises she’s good enough – just as she is.