Sex might in theory be a private thing, but let’s face it we’re all obsessed with each other’s flirting and flings. Whether it’s staying up late for the juiciest dating TV, bingeing TikTok tales of chaotic hookups, or excitedly chatting on group texts about Hinge matches, we can’t resist sharing the fun. This year, though, the world of pleasure is going through a thrilling transformation. Harry Styles has evolved from music sensation to sex-positive entrepreneur, mindful breathing is fast-tracking people to new heights of pleasure, spicy fantasy books are now a main event, and body hair has made a massive, empowered return. Whether you’re single, loved up, or just in it for a juicy story, here’s what’s on the agenda for pleasure in 2025.

HARRY GETS US OFF!
Harry Styles has officially knocked us sideways—not just with his music but now with his foray into sensual gadgets. ‘Pleasing Yourself’, his newest launch made in partnership with sex educator Zoë Ligon, introduces a two-sided, elegantly curved vibrator, available in plush pink and lush merlot, complete with twin motors and seven settings. True to Harry’s style, he adds a coordinating silicone lube, because he never skips the details. With packaging more akin to modern art than a sex store, this is the kind of toy you wouldn’t hide in a bedside drawer. Unsurprisingly, fans have already gone wild for it and watermelon emojis are all over social media. In 2025, nothing says rock star like bringing top-shelf pleasure to the masses.

SMOULDERING SMUT-LIT
Gone are the days of blushing while sneaking your mum’s novels—erotic fiction is out and proud. London’s Saucy Books, the city’s first romance-exclusive bookstore, features velvet sofas, soft golden glows, and rows of titles like the cult fantasy “A Court Of Thorns And Roses,” now a must-read for lovers of “fairy smut.” Shoppers animatedly compare each book’s “spice rating” (three chilies promises a blend of story and steamy scenes) and swap dating-app woes for book hero daydreams. The space is filled with undertones of vanilla, candle wax, and anticipation. Today’s romance is immersive, uninhibited, and delightfully addictive n – you’ll crave the next chapter as much as the next date.

RETURN OF THE BUSH
Big, bold, and bushy is back with gusto. The full bush – once a retro symbol – now graces fashion week runways, celebrity swimwear selfies, and public pools everywhere. According to Lovehoney, Gen Z is over the idea that “bare is best,” and only 38 percent of young women now choose to be completely hairless. Thanks to viral TikTok trends like #bodyhairdontcare and outspoken celebrities (hello Julia Fox and her fearless bikini moments), pubic hair has become an empowered statement rather than a taboo. Search trends for “bush styling” and luxury intimate-care products are booming. However you rock yours – sculpted, trimmed, or au naturel –the message is clear: your hair, your rules, and the freedom to embrace it however you wish.

BREATHWORK GETS SEXY
Breathwork is officially the new bedroom hack, making steamier sex and deeper connections much more accessible. Tantric and connected breathing methods are surging in popularity, promising heightened sensitivity, prolonged pleasure, and even hands-free climaxes – earning the playful nickname “breathgasms.” Sex and relationship expert Annabelle Knight says incorporating breathwork transforms intimacy from mechanical to mindful, allowing you to focus in and revel in sensation. Apps like Dipsy and Othership offer guided sessions, while TikTok teems with tips for pelvic breathing and pleasure-boosting exhalations. The best part? No special gear is required – your own breath is all it takes, solo or shared.

QUITTING PORN, SEEKING CONNECTION
Gen Z men are at the forefront of reevaluating their relationship with adult content, with apps like Quittr (invented by British teenager Alex Slater) making it easier to swap endless scrolling for authentic experiences. Quittr boasts tools like a “panic button” and website blockers, empowering users to resist temptation. These changes follow high-profile cultural conversations – especially after Channel 4’s documentary ‘1000 Men and Me: The Bonnie Blue Story’ about the porn star’s controversial challenge to have sex with 1000 men in 12 hours. Add in tighter age checks on sites like Pornhub and it feels like things are going in a different direction now. For many of this generation, saying goodbye to porn is less about prudishness, and more about finding real connection. Seeking IRL chemistry over virtual thrills is the new turn-on – and it might just be the healthiest trend of all.