[et_pb_section fb_built=”1″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text module_class=”custom-post-title” _builder_version=”4.20.4″ _module_preset=”default” header_font=”|600|||||||” header_text_align=”center” header_text_color=”#dd1881″ header_font_size=”44px” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n
[\/et_pb_text][et_pb_text module_class=”intro-wrap” _builder_version=”4.20.4″ _module_preset=”default” text_font=”Abel||||||||” text_font_size=”18px” text_orientation=”center” hover_enabled=”0″ locked=”off” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n
But it\u2019s all business for Bezos<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/3\/2025\/07\/GettyImages-2203670306-1.jpg” alt=”Jennifer Aniston” title_text=”2025 Vanity Fair Oscar Party Hosted By Radhika Jones – Arrivals” force_fullwidth=”on” _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”19px||16px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_text module_class=”custom-gallery-caption” _builder_version=”4.20.4″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#FFFFFF” background_color=”#111111″ text_orientation=”center” custom_margin=”-2.75%||||false|false” custom_padding=”4px|8px|4px|8px|true|true” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n
Sydney is apparently hoping to capitalise on her friendship with Jeff<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n
He recently became a married man for the second time after tying the knot with the glamorous Lauren Sanchez last month and gladly gave us all an eyeful of marital bliss when he was photographed sharing a steamy cinch with Lauren, 55, in the back of a Venice water taxi. But it\u2019s already back to work for the newlywed as the tech billionaire is now said to be swiftly moving on to the business of\u2026Sydney Sweeney\u2019s knickers.\u00a0<\/p>\n
Along with being the fourth richest man on the planet, Jeff is now proudly named (by us, of course) as the idol of teenage boys all over the world. Not only has he amassed an estimated fortune of \u00a0238.2 billion after reportedly spending years in his home office tinkering with the online consumer tech that would ultimately become Amazon, but the one-time computer nerd now has enough cash to splash on, well, whatever he wants, really.\u00a0<\/p>\n
And if you thought celebrating his impending marriage with an ever-so-slightly-seedy-and-also-quite-dangerous foam party was the cr\u00e8me da la cr\u00e8me of the \u2018How to Spend Your Cash in Mid Life\u2019 memo, then you were wrong.\u00a0<\/p>\n
Last week, insiders revealed that Jeff and Lauren have invested in a lingerie line that Hollywood\u2019s most-lusted over actress, Sydney, 27, has reportedly been working on.\u00a0<\/p>\n
A source let slip, \u2018This has been a huge project for her and something she’s been working on for the last year.\u2019\u00a0<\/p>\n
While neither party has announced the potential collaboration, it was recently uncovered that Sydney has teamed up with Ben Schwerin, a partner in the private equity firm that Jeff recently contributed to as part of a $1 billion investment.\u00a0<\/p>\n
Their rumoured business venture could also answer the question fans were asking as to how the\u00a0Euphoria\u00a0star managed to bag an invite to the \u2018wedding of the century\u2019 between Jeff and Lauren last month.\u00a0<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/3\/2025\/07\/GettyImages-2221816037.jpg” alt=”Jennifer Aniston” title_text=”ITALY-VENICE-WEDDING-BEZOS” force_fullwidth=”on” _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_text module_class=”custom-gallery-caption” _builder_version=”4.20.4″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#FFFFFF” background_color=”#111111″ text_orientation=”center” custom_margin=”-2.75%||||false|false” custom_padding=”4px|8px|4px|8px|true|true” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n
Jeff and Lauren recently got married and Sydney was one of the lucky attendees<\/p>\n
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And her presence certainly ruffled a few feathers as we recently reported, with temperatures soaring higher than the impact that Jeff\u2019s private-jet-travelling wedding guests\u2019, some of whom champion climate change (we\u2019re looking at you, Leo!) were speculated to have had on the global atmosphere.\u00a0<\/p>\n
A source told us how Sydney was inundated by the attentions of the many eligible bachelors present at the wedding bash \u2013 including sports legend and Gisele Bundchen\u2019s ex, Tom Brady and recently single Hollywood hunk, Orlando Bloom.\u00a0<\/p>\n
However, like savvy Sydney, whose grandparents have affectionately praised as having the \u2018best breasts in Hollywood\u2019, Jeff is naturally very smart. Instead of joining the rat race to gain Sydney\u2019s affections, which reportedly also includes Ben Affleck and even Harry Styles, happily married Jeff is instead investing in Sydney while she\u2019s flying high – commercially.\u00a0<\/p>\n
And the proof is in the\u2026soap.\u00a0<\/p>\n
When, in May,\u00a0Sydney\u00a0seductively announced her collaboration with cosmetics brand Dr. Squatch while bathing in a tub full of suds, the internet exploded.\u00a0<\/p>\n
And when the product was launched last month, fawning fans were so desperate to get their dirty hands on the\u00a0Euphoria\u00a0star\u2019s bar, which she promised was created using droplets of her \u2018actual\u00a0bath\u00a0water\u2019, the brand\u2019s website crashed.\u00a0<\/p>\n
Sydney\u00a0had, like fellow wedding guest Kim Kardashian before her, truly \u2018broken the internet\u2019 \u2013 or at least a part of it.<\/p>\n
Those clambering to get their hands on the creamy delight, which fans have boasted smells of a \u2018pine forest\u2019 \u2013 a concept that harks back to\u00a0Sydney\u2019s own upbringing in a lakeside house in Washington \u2013 even took their rage to the retailer, claiming that it had all been a hoax in a bid to boost the brand\u2019s profile.<\/p>\n
But Dr. Squatch, hit back, telling those who missed out, \u2018Nah, it was there. People just bought it in .0001 seconds.\u2019 All 5000 bars are said to have sold out within a minute, with several being listed for sale on eBay for over $200 shortly after the sale.<\/p>\n
However, with fans taking to the likes of Tik Tok and X to praise the humble bar of soap, with one going so far as to claim the \u2018super soft\u2019 and \u2018beautiful bar \u2018smells like\u00a0Sydney\u2019 , the asking price soon rocketed to $2000.<\/p>\n
Mothers even hailed the suds as the ultimate Santa\u2019s stocking gift for their older sons, with one delightedly thanking the actress, commenting, \u2018 Stocking stuffer for the boys this Christmas, thanks\u00a0Sydney!\u2019<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/3\/2025\/07\/GettyImages-2202969689.jpg” alt=”Perdro Pascal” title_text=”2025 Vanity Fair Oscar Party Hosted By Radhika Jones – Inside” force_fullwidth=”on” _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_text module_class=”custom-gallery-caption” _builder_version=”4.20.4″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#FFFFFF” background_color=”#111111″ text_orientation=”center” custom_margin=”-2.75%||||false|false” custom_padding=”4px|8px|4px|8px|true|true” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n
Bezos and his beauties<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n
Another literally less palatable use for the soap came when one fan pledged he would \u2018gargle with it every morning\u2019, which is highly unrecommended \u00a0by the retailer, and another fan, who\u2019d already tried it, claimed it to be \u2018the worst tasting celebrity bathwater-based product I\u2019ve ever tried.\u2019<\/p>\n
The product was first teased last month with Dr. Squatch, perhaps to protect their brand from the inevitable backlash, swiftly\u00a0elaborating that the product was\u00a0Sydney\u2019s idea, hailing her as a \u2018legend\u2019.<\/p>\n
Sydney \u2013 who has an estimated net worth of $40 million and made the Forbes 30 Under 30 in 2023 –\u00a0later confirmed she had \u2018pitched it\u2019, adding, \u2018When fans start asking for your bathwater, either ignore it or turn it into a soap. It’s weird in the best way.\u2019<\/p>\n
Now Jeff, it seems, has glimpsed Sydney\u2019s impressive business acumen.\u00a0<\/p>\n
Not only is she a global ambassador to HeyDude footwear, Bai beverages, Laneige skincare and K\u00e9rastase haircare, she\u2019s also modelled and collaborated with Frankies Bikinis.\u00a0<\/p>\n
And at a time where it seems that a high percentage of the global population either wants to be with her or emulate her classic blonde bombshell look, others, like Jeff, want to invest in her.\u00a0<\/p>\n
While he\u2019s famed for Amazon and his space company Blue Origin, Jeff has historically invested in other huge brands such as Uber and AirBnB before moving into AI tech \u2013 the industry where most of his funds for start-up investments went last year.\u00a0<\/p>\n
But this year, if his star-studded wedding is anything to go by, the business guru is in the mood for love \u2013and teaming up with Sydney could provide just that as her lingerie brand will give millions of fans a chance to inject the glamorous essence of Sydney into their every day, and not just their bath time.\u00a0<\/p>\n
[\/et_pb_text][et_pb_text module_class=”credit-texts” _builder_version=”4.20.4″ _module_preset=”default” text_font=”Aboreto|||on|||||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n
PHOTOS: GETTY<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”flatplan-readmore” _builder_version=”4.20.4″ _module_preset=”default” background_color=”#111111″ custom_padding=”35px||35px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” width=”85%” custom_margin=”||||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” header_3_text_color=”#FFFFFF” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ module_class=”read-more-item” _builder_version=”4.20.4″ _module_preset=”default” width=”85%” 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text_text_color=”#FFFFFF” text_font_size=”16px” link_option_url=”https:\/\/apple.news\/A0bBtVJeIRiSYmqM4nlVh6g” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n The sexy secrets behind Sofia Vergara\u2019s dirty divorce<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" But it\u2019s all business for Bezos<\/p>\n","protected":false},"author":12,"featured_media":5988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-5985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrity"],"acf":[],"modified_by":"closermag","_links":{"self":[{"href":"https:\/\/flatplanplus.io\/closer\/wp-json\/wp\/v2\/posts\/5985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flatplanplus.io\/closer\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flatplanplus.io\/closer\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/closer\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/closer\/wp-json\/wp\/v2\/comments?post=5985"}],"version-history":[{"count":4,"href":"https:\/\/flatplanplus.io\/closer\/wp-json\/wp\/v2\/posts\/5985\/revisions"}],"predecessor-version":[{"id":5995,"href":"https:\/\/flatplanplus.io\/closer\/wp-json\/wp\/v2\/posts\/5985\/revisions\/5995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/closer\/wp-json\/wp\/v2\/media\/5988"}],"wp:attachment":[{"href":"https:\/\/flatplanplus.io\/closer\/wp-json\/wp\/v2\/media?parent=5985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flatplanplus.io\/closer\/wp-json\/wp\/v2\/categories?post=5985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flatplanplus.io\/closer\/wp-json\/wp\/v2\/tags?post=5985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Read 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