The White Lotus star\u2019s American Eagle jeans advert continues to court controversy<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/flatplanplus.io\/closer\/wp-content\/uploads\/sites\/3\/2025\/08\/GettyImages-2227765237-scaled.jpg” alt=”Orlando Bloom” title_text=”Lionsgate’s %22Americana%22 Los Angeles Special Screening” force_fullwidth=”on” _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”19px||16px||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_class=”custom-gallery-caption” _builder_version=”4.20.4″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#FFFFFF” background_color=”#111111″ text_orientation=”center” custom_margin=”-2.75%||||false|false” custom_padding=”4px|8px|4px|8px|true|true” global_colors_info=”{}”]
Sydney’s latest fashion campaign has caused a lot of controversy<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”]
It\u2019s the ad which has gone viral and got everyone talking. Sydney Sweeney, the star of the moment, models denim for US brand American Eagle, with the campaign\u2019s tagline, \u2018Sydney Sweeney has great jeans\u2019. So far, so fine. But it\u2019s the 27-year-old actress talking about her \u2018genes\u2019 and \u2018jeans\u2019 that has sparked wild debate.<\/p>\n
\u2018Genes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour. My jeans are blue,\u2019 says Sydney in the campaign. Online critics have weighed in on whether it\u2019s just a harmless and fun play on words \u2013 \u2018great genes\u2019 versus \u2018great jeans\u2019 \u2013 or whether there\u2019s a hidden meaning with perceived racial undertones, with some likening the commercial to \u2018Nazi propaganda\u2019. One TikTok user commented, \u2018It is one of the loudest and most obvious racialised dog whistles we\u2019ve seen and heard in a while,\u2019 while another remarked, \u2018When those traits are consistently uplifted as genetic excellence, we know where this leads.\u2019 But others defended the star. \u2018The hate is exhausting. Y\u2019all are mad at Sydney Sweeney because she\u2019s white, she\u2019s blonde, she\u2019s blue-eyed and she looks good. I am DEI\u2019d out,\u2019 one said.<\/p>\n
Now singer Lizzo appears to have made a dig at Sydney, name-dropping the star in a new song. In the unreleased track I\u2019m Goin In Till October, Lizzo rapped, \u2018Fat a**, pretty face with the titties. B***h, I got good jeans like I\u2019m Sydney.\u2019 And in the accompanying video, the rap star wore a cropped denim jacket and denim hotpants, twerking as she washes and looks under the hood of a sports car \u2013 much like Sydney did in the American Eagle ad, though she was dressed in a white vest and jeans.<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/3\/2025\/08\/GettyImages-2213711354-scaled.jpg” alt=”Katy Perry and Orlando Bloom split earlier this summer” title_text=”The 2025 Met Gala Celebrating %22Superfine: Tailoring Black Style%22 – Arrivals” force_fullwidth=”on” _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_class=”custom-gallery-caption” _builder_version=”4.20.4″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#FFFFFF” background_color=”#111111″ text_orientation=”center” custom_margin=”-2.75%||||false|false” custom_padding=”4px|8px|4px|8px|true|true” global_colors_info=”{}”]
Lizzo has mocked Sydney in a new song<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”]
While Sydney \u2013 who\u2019s rumoured to be launching a lingerie line backed by Amazon founder Jeff Bezos and his new wife Lauren Sanchez \u2013 has not publicly responded to the controversy, an insider reveals that she is brushing off all the backlash. \u2018Sydney\u2019s getting a ridiculous amount of hate right now and some of it is coming from major names. The Lizzo thing caught her off guard at first, but she\u2019s shrugged it off and isn\u2019t losing sleep. She\u2019s not about to give anyone the satisfaction of seeing her rattled,\u2019 the source says.<\/p>\n
\u2018As far as the ad campaign goes, she has no regrets and can\u2019t understand why people are being so critical and catty just for the sake of it. All she did was use a sexy voice and go along with a very harmless script when it was presented to her.\u2019<\/p>\n
It\u2019s not the first time that Lizzo has thrown shade at Sydney over the AE campaign. Earlier this month, she posted her own satirical version of the ad, sharing a digitally altered meme of her wearing a denim shirt and jeans, much like Sydney wore in the highly criticised photo shoot, on her Instagram. \u2018If the Democrats won the election,\u2019 she captioned, adding, \u2018My jeans are black\u2026\u2019<\/p>\n
Doja Cat, Lizzo\u2019s friend, also made fun of Sydney\u2019s denim campaign. The rapper posted a TikTok video in which she recited the Euphoria star\u2019s monologue from the ad in an exaggerated Southern accent.<\/p>\n
American Eagle are, of course, standing by their woman. \u2018\u201cSydney Sweeney Has Great Jeans\u201d is and always was about the jeans,\u2019 they said in a statement. \u2018Her jeans. Her story. We\u2019ll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.\u2019<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/3\/2025\/08\/American-Eagle.jpg.webp” alt=”Orlando shares son Flynn with ex Miranda Kerr” title_text=”American-Eagle.jpg” force_fullwidth=”on” _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_class=”custom-gallery-caption” _builder_version=”4.20.4″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#FFFFFF” background_color=”#111111″ text_orientation=”center” custom_margin=”-2.75%||||false|false” custom_padding=”4px|8px|4px|8px|true|true” global_colors_info=”{}”]
Sydney shows off her great jeans and great genes<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”]
The insider explains, \u2018Sydney has the whole of Hollywood at her feet at the moment, especially now Jeff Bezos is backing her lingerie range, but she\u2019s learning that the more successful she is the more of a target she\u2019s become. She\u2019s always been an extremely grounded, level-headed character but turning the other cheek can still be hard at times, even for her \u2013 the trolls are relentlessly cruel and there are endless weirdos constantly trying to slide into her DMs or give her a hard time over what she\u2019s doing.\u2019<\/p>\n
In June, Sydney \u2013 who remains one of Hollywood\u2019s most in-demand stars \u2013 sold her bathwater for Dr Squatch to infuse a \u2018touch\u2019 into their Sydney\u2019s Bathwater Bliss soap bars, another money-making move which caused controversy. \u2018It was the same situation with her bathwater commercial. The haters were out in force then as well but Sydney just rolled her eyes and let them get on with it,\u2019 the insider says.<\/p>\n
And rightly so. The limited-edition soap \u2013 only 5,000 of the $8 bars were made \u2013 sold out quickly but soon appeared on eBay at hugely inflated prices upwards of $1,000.<\/p>\n
The source says Sydney is unfazed by the negative commentary going on around her, as she focuses on her own career, which includes branching out into music following her role as a country singer in new film Americana. Reports claim that Sydney has been working with a vocal coach to make her pop dreams a reality.<\/p>\n
\u2018It\u2019s no secret Kim Kardashian sees green around her, which does bother Sydney because she has no intention of bringing that out in other women. But she\u2019s driven: if people want to hate on her because she\u2019s doing well, so be it,\u2019 they say.<\/p>\n
\u2018She\u2019s making moves toward a music career now and apparently that\u2019s ruffled a lot of feathers as well, including Jennifer Lopez\u2019s, which is wild to Sydney. She totally loves her and grew up listening to her music, so she\u2019s pretty much blown away that she\u2019d be seeing her as any sort of competition. It just proves to her that she\u2019s on the right path and she\u2019s not taking her foot off the break. Plenty of people in the industry are cool with her and supportive and in her view those that don\u2019t like her, are none of her business.\u2019<\/p>\n
The insider adds, \u2018What does bug her the most though is when she gets word of other celebrities saying mean things about her. It\u2019s tempting to clap back and tell them to get a life, but she knows that by doing so she\u2019s just feeding into their drama and essentially handing folks a guide about how best to get under her skin, what pushes her buttons in other ways. That\u2019s the current strategy, along with sticking with the winners and ignoring negativity at all costs. And so far nobody in their right mind would deny she\u2019s playing an absolute blinder!\u2019<\/p>[\/et_pb_text][et_pb_text module_class=”credit-texts” _builder_version=”4.20.4″ _module_preset=”default” text_font=”Aboreto|||on|||||” global_colors_info=”{}”]
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