These stars aren\u2019t too shy to strip down to their smalls for the cameras…<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/3\/2025\/08\/Screenshot-2025-08-19-at-17.20.15.png” title_text=”Screenshot 2025-08-19 at 17.20.15″ force_fullwidth=”on” _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_class=”custom-gallery-caption” _builder_version=”4.20.4″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#FFFFFF” background_color=”#111111″ text_orientation=”center” custom_margin=”-2.75%||||false|false” custom_padding=”4px|8px|4px|8px|true|true” global_colors_info=”{}”]
JLo shows her exes what they’re missing<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”]
With the growing number of celebrities launching their own lingerie ranges, there\u2019s one USP they\u2019re all locking on to: being the body of the brand. It\u2019s not enough to be the brains of their own collection and to promote it, more are modelling the items too.<\/p>\n
From Rihanna and Kim Kardashian to Heidi Klum and Jennifer Lopez, we look at the stars happy to bare almost all in the name of business…<\/p>\n
Jennifer Lopez<\/strong><\/p>\n With a stunning figure, there\u2019s no better model to flaunt her range with Intimissimi than JLo herself. \u2018Introducing my Intimissimi This Is Me\u2026 Now collection,\u2019 she proudly said. The Jenny From The Block singer, 56, was announced as the Italian brand\u2019s global ambassador for their spring\/summer 2023 campaign. \u2018I\u2019m proud to be an Intimissimi woman and honoured that they view me as someone who emulates their own qualities of confident, lively and strong,\u2019 JLo said. The company explained, \u2018Today\u2019s women are savvy and successful and role models. They inspire us to work hard and follow our dreams. Lopez is the ultimate ambassador for Intimissimi as she brings a strong and modern sexiness to the brand and communicates their core values.\u2019<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/3\/2025\/08\/Screenshot-2025-08-19-at-17.32.12.png” title_text=”Screenshot 2025-08-19 at 17.32.12″ force_fullwidth=”on” _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_class=”custom-gallery-caption” _builder_version=”4.20.4″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#FFFFFF” background_color=”#111111″ text_orientation=”center” custom_margin=”-2.75%||||false|false” custom_padding=”4px|8px|4px|8px|true|true” global_colors_info=”{}”] We’re not sure why Riri is wearing undies in the shower but each to their own<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”] Rihanna<\/strong><\/p>\n Since launching her game-changing label Savage X Fenty in 2018, Riri has been more than happy to pose in her favourite pieces. \u2018We want you to feel sexy and have fun doing it,\u2019 she said. And the fashion and music star, 37, certainly proves a point, looking sexy and confident in the undies, which she created to be all inclusive and diverse. \u2018It\u2019s all me as the muse. It\u2019s all me that like, behind everything,\u2019 she said. \u2018The looks are sexy. They\u2019re edgy. They\u2019re fun. They\u2019re flirty. They\u2019re playful. They\u2019re savage and they\u2019re going to make you feel that way. They\u2019re going to make you feel confident.\u2019 She added, \u2018I want to see it on a curvy girl with thighs and a little bit of booty and hips.\u2019 Just like Riri herself.<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/3\/2025\/08\/6f1979e528c17c74cf917d710e37627a61fff17c-685×457.jpg.avif” title_text=”6f1979e528c17c74cf917d710e37627a61fff17c-685×457.jpg” force_fullwidth=”on” _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_class=”custom-gallery-caption” _builder_version=”4.20.4″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#FFFFFF” background_color=”#111111″ text_orientation=”center” custom_margin=”-2.75%||||false|false” custom_padding=”4px|8px|4px|8px|true|true” global_colors_info=”{}”] Kim’s Skims hugs in all the right places<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”] Kim Kardashian<\/strong><\/p>\n Kim created her inclusive shapewear and swimwear company Skims with two partners in 2019, which is now worth over $4 billion. As the brand\u2019s co-founder and creative director as well as their biggest individual shareholder, she remains a public face of the company and actively promotes its products. Kim, 44, loves the range, which offers ten skin tones and sizes from XXS to 4X. It was inspired by a gap in the market of shapewear for women of all shapes and skin tones. \u2018It\u2019s just a part of me. I take it really personally. It started off of my body and my shapes, and it\u2019s very vulnerable,\u2019 she explained. She doesn\u2019t plan to feature prominently in the brand\u2019s campaigns in years to come. \u2018I understand that maybe in my 50s, I\u2019m not going to be wanting to pose in my underwear,\u2019 she said.<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/3\/2025\/08\/Screenshot-2025-08-19-at-17.37.05.png” title_text=”Screenshot 2025-08-19 at 17.37.05″ force_fullwidth=”on” _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_class=”custom-gallery-caption” _builder_version=”4.20.4″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#FFFFFF” background_color=”#111111″ text_orientation=”center” custom_margin=”-2.75%||||false|false” custom_padding=”4px|8px|4px|8px|true|true” global_colors_info=”{}”] Hailey shows off her pretty lingerie<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”] Hailey Bieber<\/strong><\/p>\n When she announced that she would be partnering with Victoria\u2019s Secret for their Collective campaign in 2021, Hailey \u2013 who\u2019s married to singer Justin Bieber \u2013 took centre stage, modelling a variety of sets of silky underwear which she had a hand in designing. \u2018I am so happy to announce that I am joining the Victoria\u2019s Secret VS Collective \u2013 a platform for strong women to use their voice in an authentic way,\u2019 she said. Hailey, 28, joined other high-profile stars like Priyanka Chopra, former Big Breakfast and The Word presenter Amanda de Cadenet and world champion free skier Eileen Gu for the diversity campaign. \u2018I look forward to helping create positive change as part of the VS Collective. Looking forward to partnering with VS on this journey and all to come!\u2019 she added.<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/3\/2025\/08\/Intimissimi_Shot_01_double_114_v4_R12-HIGH.jpg” title_text=”Intimissimi_Shot_01_double_114_v4_R12-HIGH” _builder_version=”4.20.4″ _module_preset=”default” min_height=”438px” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_class=”custom-gallery-caption” _builder_version=”4.20.4″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#FFFFFF” background_color=”#111111″ text_orientation=”center” custom_margin=”-2.75%||||false|false” custom_padding=”4px|8px|4px|8px|true|true” global_colors_info=”{}”] It’s a family affair for Heidi and her daughter Leni<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”] Heidi Klum\u00a0<\/strong><\/p>\n Supermodel Heidi is more than happy to be in the spotlight for her range with Intimissimi, even flaunting her near-naked figure alongside her eldest daughter Leni. \u2018I\u2019ve always been very open with my body,\u2019 Heidi said of her body confidence. \u2018When I\u2019m suntanning in the backyard, I might not have a top on. I\u2019m European. My kids don\u2019t know me any other way and are probably more easygoing with their bodies because of it.\u2019 Heidi, 52, brushed off the backlash of posing with her child, saying, \u2018I\u2019m proud of my daughter. She\u2019s fine with me like that.\u2019 Leni, 21, added, \u2018Working with my mum again was great. Even though it\u2019s primarily work, we always have so much fun together.\u2019<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/3\/2025\/08\/Maura-Higgins-Ann-Summers-1.jpg.webp” title_text=”Maura-Higgins-Ann-Summers-1.jpg” _builder_version=”4.20.4″ _module_preset=”default” min_height=”706px” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_class=”custom-gallery-caption” _builder_version=”4.20.4″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#FFFFFF” background_color=”#111111″ text_orientation=”center” custom_margin=”-2.75%||||false|false” custom_padding=”4px|8px|4px|8px|true|true” locked=”off” global_colors_info=”{}”] Maura goes all sultry in this basque and stockings set<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” min_height=”243.8px” locked=”off” global_colors_info=”{}”] Maura Higgins<\/strong><\/p>\n When she signed up to partner with Ann Summers, Love Island star Maura was more than happy to strip down to promote the line of sexy, sheer lingerie. The Irish star, 34, has been the brand\u2019s ambassador since 2019, and showed off her first curated items in the range \u2013 including lacy bodysuits and lace and satin sets \u2013 in 2021, where she modelled a selection of the steamy ensembles. \u2018When picking my edit, I went for styles that make me feel very empowered and sexy which is important for women. We mixed it up a lot, and I\u2019m so, so happy with it,\u2019 she said. The following years saw Maura debuting a St Patrick\u2019s Day-inspired sets, \u2018fanny flutter\u2019 pyjamas and of course, sexy bra and knicker pairings.<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/3\/2025\/08\/Screenshot-2025-08-19-at-17.56.48.png” title_text=”Screenshot 2025-08-19 at 17.56.48″ _builder_version=”4.20.4″ _module_preset=”default” min_height=”706px” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_class=”custom-gallery-caption” _builder_version=”4.20.4″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#FFFFFF” background_color=”#111111″ text_orientation=”center” custom_margin=”-2.75%||||false|false” custom_padding=”4px|8px|4px|8px|true|true” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″] Sydney’s getting fans excited for her lingerie line<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” min_height=”243.8px” locked=”off” global_colors_info=”{}”] Sydney Sweeney<\/strong><\/p>\n Reports that Sydney Sweeney is planning to launch her own lingerie line \u2018very soon\u2019 has got fans excited. The star of Euphoria and The White Lotus, 27, is said to have gotten $1million backing from Amazon billionaire founder Jeff Bezos and his new wife Lauren Sanchez for her range. \u2018This has been a huge project for her and something she\u2019s been working on for the last year,\u2019 an insider said. IMAGES: Intimissimi, Frankie’s Bikinis, Savage X Fenty, Skims, Victoria’s Secret, Ann Summers<\/strong><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”flatplan-readmore” _builder_version=”4.20.4″ _module_preset=”default” background_color=”#111111″ custom_padding=”35px||35px||true|false” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ module_class=”read-more-item” _builder_version=”4.20.4″ _module_preset=”default” width=”85%” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/3\/2023\/07\/Thumbnailtgqq.jpg” title_text=”Thumbnailtgqq” module_class=”read-more-thumbnail” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”read-more-headline” _builder_version=”4.20.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#FFFFFF” text_font_size=”16px” link_option_url=”https:\/\/apple.news\/ABgCYwvfNTKq0ormaQsj7Kw ” global_colors_info=”{}”] Meghan and Harry\u2019s last resort ‘therapy’<\/strong><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ module_class=”read-more-item” _builder_version=”4.20.4″ _module_preset=”default” width=”85%” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/3\/2023\/07\/bwbnewn.jpg” title_text=”bwbnewn” module_class=”read-more-thumbnail” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”read-more-headline” _builder_version=”4.20.4″ _module_preset=”default” text_font=”|700|||||||” text_text_color=”#FFFFFF” text_font_size=”16px” link_option_url=”https:\/\/apple.news\/A0bBtVJeIRiSYmqM4nlVh6g” global_colors_info=”{}”] The sexy secrets behind Sofia Vergara\u2019s dirty divorce<\/strong><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":" These stars aren\u2019t too shy to strip down to their smalls for the cameras <\/p>\n","protected":false},"author":12,"featured_media":6332,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-6331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrity"],"acf":[],"modified_by":"closermag","_links":{"self":[{"href":"https:\/\/flatplanplus.io\/closer\/wp-json\/wp\/v2\/posts\/6331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flatplanplus.io\/closer\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flatplanplus.io\/closer\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/closer\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/closer\/wp-json\/wp\/v2\/comments?post=6331"}],"version-history":[{"count":10,"href":"https:\/\/flatplanplus.io\/closer\/wp-json\/wp\/v2\/posts\/6331\/revisions"}],"predecessor-version":[{"id":6373,"href":"https:\/\/flatplanplus.io\/closer\/wp-json\/wp\/v2\/posts\/6331\/revisions\/6373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/closer\/wp-json\/wp\/v2\/media\/6332"}],"wp:attachment":[{"href":"https:\/\/flatplanplus.io\/closer\/wp-json\/wp\/v2\/media?parent=6331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flatplanplus.io\/closer\/wp-json\/wp\/v2\/categories?post=6331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flatplanplus.io\/closer\/wp-json\/wp\/v2\/tags?post=6331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
While details of her upcoming underwear range have yet to be revealed, we can expect Sydney to front some of the collection herself, having done so in the past. For her previous foray into fashion, a collaboration with Frankies Bikinis in 2023, which the brand called \u2018the sexiest ever\u2019, the actress showed off the pieces. \u2018We really wanted to make pieces that, when worn, make you feel like your most romantic and sexy self,\u2019 she said.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” min_height=”52.8px” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]