Kim Kardashian is spearheading the resurgence…<\/p>[\/et_pb_text][et_pb_text module_class=”credit-name” _builder_version=”4.20.4″ _module_preset=”default” text_font=”Black Han Sans|||on|||||” text_text_color=”#000000″ header_4_font=”|||on|||||” header_4_text_align=”center” text_orientation=”center” custom_margin=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]
Words by Lydia Spencer-Elliot<\/strong><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/6\/2025\/06\/GettyImages-2182585717.jpg” alt=”Kim Kardashian” title_text=”2024 LACMA Art+Film Gala” force_fullwidth=”on” _builder_version=”4.20.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”] Known in the late 1890\u2019s as a \u201cbosom ring\u201d the popularity of nipple piercings has ebbed and flowed for decades. Isabella of Bavaria, Queen of France, was the first woman known to have pierced her \u201clittle apples of paradise\u201d in the 14th century, with diamonds connected by chains of gold and pearl. Boujee. Over the last ten years, pop culture girlies like Bella Hadid, Rihanna and Keke Palmer have been spotted with the adornment.<\/p>\n The piercing \u2014 once considered \u201calternative\u201d or \u201cpunk\u201d \u2014 was fully catapulted to popularity in 2015 by Kylie Jenner, who shared a photo of hers popping through a lavender shirt to Instagram. Then her older sister, Kendall, had hers done too. It was a #freethenip resurgence spearheaded by reality TV royalty.<\/p>\n Cut to 2025, and the Jenners\u2019 older sister and businesswoman Kim Kardashian seemingly just caught up to the trend. The 44-year-old made headlines in May after being spotted leaving a friend\u2019s home in Los Angeles with new nipple piercings visible beneath her black T-shirt. But wait, things weren\u2019t all as they seemed. These were faux piercings, attached to the entrepreneur’s new Skims pierced nipple push up bra: \u201cOur sexiest bra gets even hotter with a faux nipple piercing design so you can get the \u2018Ooo\u2019 without the ouch!\u201d<\/p>\n It was genius. Because, as Kardashian knows, despite being a massive faff and sometimes taking between a year and six months to heal, nipple piercings are still majorly popular \u2014 increasingly so. Glasgow piercer Emma Blair, who works at Astrid & Miyu and Mortez Piercing, tells Grazia she\u2019s doing three to four pairs of nipple piercings a week \u2014 a \u201cmassive increase\u201d on the numbers she saw when she first started piercing five years ago.<\/p>[\/et_pb_text][et_pb_gallery _builder_version=”4.20.4″ _module_preset=”default” theme_builder_area=”post_content” gallery_ids=”10560,10559,10561,10556,10555,10563″ fullwidth=”on” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_gallery][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”] \u201cPeople are discovering them a lot more now as a means of claiming their feminine identity,\u201d she says. \u201cThey\u2019re really important in that respect. They help people feel so much more empowered and confident \u2014 rather than just being a trend or something faddy just for fashion. I think we\u2019re going to see a lot more of them coming up in the next couple of years. I don\u2019t think it\u2019ll die out quickly.\u201d<\/p>\n Although Blaire wouldn\u2019t wear a Skims nipple bra herself, she acknowledges their use for women who\u2019re unable to get piercings done due to their anatomy (such as, inverted nipples) or can\u2019t undergo the procedure following surgery, including a mastectomy. \u201cIt\u2019s also good for someone who doesn\u2019t want to commit to the process of having a piercing done. It\u2019s quite an invasive process,\u201d she adds of the piercing, which involves your nipple being placed in a clamp before it\u2019s speared by a needle. The aftermath is, obviously, pain, with many people finding their nipples bleed for a week afterwards. They then go crusty and need regular cleaning. \u201cIt takes a long time to heal\u201d admits Blaire of the months-long ordeal.<\/p>\n Yet, people are doing it anyway. \u201cI\u2019ve seen a lot of people coming in to get them done after going through abusive relationships or sickness and used [the piercing] to claim themselves back again and feel strong, empowered and fierce,\u201d Blaire explains. \u201cThey\u2019re definitely more than just a trend.\u201d<\/p>[\/et_pb_text][et_pb_text module_class=”custom-quote” _builder_version=”4.20.4″ _module_preset=”default” header_2_font=”Libre Bodoni|||on|||||” header_2_text_align=”center” header_2_text_color=”#333333″ header_2_font_size=”40px” header_2_line_height=”1.2em” global_colors_info=”{}” theme_builder_area=”post_content”] Blaire warns that if you\u2019re considering getting your nipples pierced it\u2019s important to remember that \u2014 even though it\u2019s in fashion right now \u2014 it\u2019s a significant body modification. \u201cIt\u2019s still something extreme you\u2019re putting your body through,\u201d she says. \u201cIt\u2019s not a quick process for some people; It\u2019s a labour of love trying to get them to heal. Some have to do many different things: downsizes [of jewelry], upsizes\u2026like troubleshooting. It\u2019s not necessarily one and done or an easy process\u2026although, for others, it\u2019s the easiest piercing they\u2019ve ever had.\u201d She explains: \u201cIt\u2019s totally up to the person\u2019s autonomy, immune system, how they look after them.\u201d<\/p>\n If you\u2019re not willing to roll the dice, Kardashian\u2019s (\u00a380!) bra suddenly looks a whole lot more appealing than months of suffering. Who knows, perhaps the Skims millionaire watched her sisters struggle with healing theirs and was put off taking the plunge, leading to her 2025 pierced nipple invention. It would check out. Right?<\/p>\n Either way, fans were buzzing when the bra, with its perky appearance from teardrop foam pads and concealed underwire, came to market last month. The bustier\u2019s piercings are removable, so you can wear one, both, or none, depending on your vibe that day. \u201cI actually love this because I\u2019ve always wanted this look but I would never put myself through the pain of it,\u201d one person gushed. \u201cWhy are you so smart, Kimmie?\u201d another social media user asked. \u201cWish this existed 10 years ago before I got mine pierced lol,\u201d one fan mourned. Meanwhile, a fourth person celebrated: \u201cYESSSSSS LETS GOOO, for all my low pain tolerance girlies!!!\u201d Let\u2019s go, indeed.<\/p>[\/et_pb_text][et_pb_divider color=”#111111″ divider_position=”center” divider_weight=”2px” module_class=”custom-divider” _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text module_class=”credit-texts” _builder_version=”4.20.4″ _module_preset=”default” text_font=”|||on|||||” text_orientation=”center” global_colors_info=”{}” theme_builder_area=”post_content”] Photos: <\/b>\u00a0<\/b>Getty<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":" Kim Kardashian is spearheading the agenda…<\/p>\n","protected":false},"author":11,"featured_media":10557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-10550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feature"],"acf":[],"modified_by":"guestgrazia","_links":{"self":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts\/10550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/comments?post=10550"}],"version-history":[{"count":4,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts\/10550\/revisions"}],"predecessor-version":[{"id":10565,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts\/10550\/revisions\/10565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/media\/10557"}],"wp:attachment":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/media?parent=10550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/categories?post=10550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/tags?post=10550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}‘They’re more than just a trend.’<\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]