There\u2019s a surprising trend behind the big bush revival<\/p>[\/et_pb_text][et_pb_text module_class=”credit-name” _builder_version=”4.20.4″ _module_preset=”default” text_font=”Black Han Sans|||on|||||” text_text_color=”#000000″ header_4_font=”|||on|||||” header_4_text_align=”center” text_orientation=”center” custom_margin=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]
Words by Flora Gill<\/strong><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/6\/2025\/06\/imago556021231-1-scaled.jpg” alt=”Britney Spears ” title_text=”Pubic hair, Intimate haircut and depilation of the bikini zone concept” force_fullwidth=”on” _builder_version=”4.20.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] ver the years, your relationship with your pubes has no doubt evolved. You probably started your hair removal journey in your teens with an old razor nicked from your dad that you used to dry-shave your bikini line. Then you might have aged up to Veet\u2019s small wax strips, taking several minutes to muster the courage to yank off each section. Eventually, you upgraded to a \u2028salon, bravely progressing through the menu with each appointment. Our personal journey with our pubes is always changing and so too are the trends.<\/p>\n In the last year, pubes have incited widespread discussion for both their excess and their absence. Earlier this year at the Grammys, Bianca Censori graced the red carpet with her husband Kanye West in a fur coat that she then dropped, revealing absolutely nothing underneath. Technically, she was wearing a thin sheer dress but calling it clothes is like calling clingfilm a blindfold. Noticeable was Bianca\u2019s lack of pubes; she had gone for a Hollywood wax, which involves removing the whole lot. The response to Censori\u2019s move was predominantly negative, with many people commenting that the juxtaposition of a fully clothed Kanye next to her made the whole thing feel weirdly controlling. The Hollywood was not exempt from the conversation \u2013 the lack of hair felt doll-like and infantilising. Her pubes were making a statement and people didn\u2019t like it.<\/p>\n While hair removal can be traced all the way back to Cleopatra, who liked to remove all her body hair with sugar wax, modern depilation trends have tended to follow the popularisation of swimsuits. As bikinis got smaller the need for less and less hair followed. And in the \u201990s \u2013 when high-leg bikini briefs were the epitome of cool beachwear \u2013 the Brazilian wax (where just a small \u2018landing\u2019 strip or triangle on the mons pubis remains) rose in popularity, subsequently encouraged by Carrie Bradshaw getting one in Sex And The City (albeit accidentally and apparently horrified to be left with so little hair down there). Fast forward to today and \u2013 say what you will about Censori \u2013 the Hollywood is now the most popular wax option in most salons. Beauty bookings app Ruuby has seen a 13% uptick in Hollywood waxes compared to 2024.<\/p>[\/et_pb_text][et_pb_text module_class=”custom-quote” _builder_version=”4.20.4″ _module_preset=”default” header_2_font=”Libre Bodoni|||on|||||” header_2_text_align=”center” header_2_text_color=”#333333″ header_2_font_size=”40px” header_2_line_height=”1.2em” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] A model wears a merkin on the Maison Margiela 2024 couture show catwalk<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] The Hollywood has notably \u2013 and unfortunately \u2013 found favour with another group. Many podcast bros have shared that they \u2018require\u2019 a woman to have hairless nether regions and this has been one of the driving factors behind a counter trend in pubes \u2013 the big bush. Trending last year on social media was \u2018full bush in a bikini\u2019. What started with a viral Etsy review that encouraged people to embrace their natural hair developed into a rallying cry across TikTok and Instagram, urging users to resist societal pressure to remove hair and instead embrace the natural plumage of their pubage. And the bush made a splash in fashion too when Maison Margiela\u2019s models walked the catwalk wearing merkins for the brand\u2019s spring 2024 couture show, with Bj\u00f6rk then modelling the look on the front cover of Scandinavian Vogue. A Hollywood may be popular but in Hollywood itself it seems a big bush is in fashion.\u00a0<\/p>\n For those rocking pubic hair, it\u2019s not in spite of the disgust of a certain type of man but because of it. There\u2019s something powerful and sexy about so proudly rejecting a beauty standard. And within this trend is a growing number of people who are customising their hairiness \u2013 women who shave their arms but have a bush like a forest. Or those with a monobrow and hairy pits who keep it bald between their legs. \u2018Young consumers are moving away from all-or-nothing grooming. Instead, it\u2019s about choosing where and how to groom,\u2019 says Artina Rianberg, product innovation specialist at vegan hair removal and bodycare brand Estrid.<\/p>\n And it\u2019s not just what you have but how you get there. In 2024, laser hair removal became the UK\u2019s most searched-for non-surgical aesthetic treatment. At Strip (the \u2018hair removal experts\u2019) the team has seen its Hollywood laser treatment bookings jump by 18% in one year, with Brazilian treatments increasing by 23%. And it\u2019s not just women: male Brazilian laser treatments more than doubled over the past year. As for those not opting for permanent hair removal, modes of at-home maintenance are likewise evolving. Disposable razors have gone the same way as plastic straws as consumers opt for more sustainable brands and subscription services, such as FFS Beauty and Estrid. And many women are more aware of the \u2018pink tax\u2019 \u2013 the added cost of buying products marketed to women \u2013 so are making a play for \u2018manscaping\u2019 shavers.<\/p>\n Much like our clothes or the hair on our head, our pubes are more than a fashion choice. Whether we realise it or not, they make a statement \u2013 they can signal the kind of person you are, the values you keep and even the kind of partner you don\u2019t want near your bush (or lack thereof).<\/p>[\/et_pb_text][et_pb_divider color=”#111111″ divider_position=”center” divider_weight=”2px” module_class=”custom-divider” _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text module_class=”credit-texts” _builder_version=”4.20.4″ _module_preset=”default” text_font=”|||on|||||” text_orientation=”center” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] Photo: <\/b>SHUTTERSTOCK<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":" There\u2019s a surprising trend behind the big bush revival<\/p>\n","protected":false},"author":11,"featured_media":10937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-10933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feature"],"acf":[],"modified_by":"kschwarz","_links":{"self":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts\/10933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/comments?post=10933"}],"version-history":[{"count":5,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts\/10933\/revisions"}],"predecessor-version":[{"id":10944,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts\/10933\/revisions\/10944"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/media\/10937"}],"wp:attachment":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/media?parent=10933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/categories?post=10933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/tags?post=10933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}‘Our pubes are more than a fashion choice’<\/h2>[\/et_pb_text][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/6\/2025\/06\/shutterstock_editorial_14317385ac-scaled.jpg” title_text=”Haute Couture, Maison Martin Margiela, Paris, France – 25 Jan 2024″ force_fullwidth=”on” _builder_version=”4.20.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_text module_class=”custom-gallery-caption” _builder_version=”4.20.4″ _module_preset=”default” text_font=”Akshar|600|||||||” custom_margin=”-15px||||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]