You\u2019ll never guess\u2026<\/p>[\/et_pb_text][et_pb_text module_class=”credit-name” _builder_version=”4.20.4″ _module_preset=”default” text_font=”Black Han Sans|||on|||||” text_text_color=”#000000″ header_4_font=”|||on|||||” header_4_text_align=”center” text_orientation=”center” custom_margin=”||0px||false|false” global_colors_info=”{}”]
Words by Charley Ross<\/strong><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/6\/2025\/06\/Screenshot-2025-06-19-at-17.14.31.png” alt=”Hustlers” title_text=”Screenshot 2025-06-19 at 17.14.31″ force_fullwidth=”on” _builder_version=”4.20.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”] High street makeup brand Benefit is about to have its 50th anniversary, and to celebrate it is expanding the legendary Benetint cheek and lip stain\u2019s shades \u2013 in collaboration with the brand\u2019s founder Dezi Perkins.<\/p>\n The history of this particular beauty staple \u2013 which is transfer-proof, smudge-proof and waterproof \u2013 is pretty unforgettable. It was Benefit\u2019s first-ever product to be released, created back in the 1970s, created by twin sisters Jean and Jane Ford. They ran a small boutique in San Francisco\u2019s Mission District, and created a rose petal and carmine stain after local exotic dancer asked for a way to make her nipples stand out while she performed on stage. After the dancer shared the genius concoction around the dressing room, the Benetint was born.<\/p>\n At the time, it was super early days for the beauty brand \u2013 so early that it hadn\u2019t opted to be named Benefit yet. It was operating under its original moniker, The Face Place with just one storefront in San Francisco.<\/p>\n New shades are named \u2018Raspberry\u2019 and \u2018Dark Cherry\u2019 will join the original, nipple-esque \u2018Rose\u2019 shade. A statement on Benefit\u2019s website has confirmed the wild origin story: \u2018It was custom-made for an exotic dancer back in 1976 and was the first ever product sold in our original San Francisco boutique!\u2019<\/p>\n TikTokkers, beauty experts and Hollywood women alike will be excited at this development. The product\u2019s hashtag has had over one billion views on TikTok, and it\u2019s been reported that one bottle of the blush was sold every 11 seconds in 2024 and three million vials in total throughout the year. 14 million Benetints have been sold globally between 2008 and 2024.<\/p>[\/et_pb_text][et_pb_text module_class=”custom-quote” _builder_version=”4.20.4″ _module_preset=”default” header_2_font=”Libre Bodoni|||on|||||” header_2_text_align=”center” header_2_text_color=”#333333″ header_2_font_size=”40px” header_2_line_height=”1.2em” global_colors_info=”{}”] TikTokker Lauren Bliss recounted the origin story in a video, divulging that the product was originally named Rose Tint.<\/p>\n \u2018I feel like this cheekiness with their branding continued for a long time,\u2019 she said, recalling being told to ask customers if they were \u2018bene-virgins\u2019 when she worked the Benefit counter.<\/p>\n There are many good reasons for the Benetint\u2019s popularity. It\u2019s water-like stain consistency guarantees staying power and a gorgeous finish and can be as subtle or distinctive as you decide. With one makeup product, you can ensure your cheeks have an adorable blush and your lips are a gorgeous shade for hours on end. And until now, there\u2019s only ever one shade.<\/p>\n Babygirl star Nicole Kidman, Stranger Things\u2019 Winona Ryder, Katy Perry and Eva Mendes are all huge fans, and Rachel Zegler has spoken out about wearing Benetint to create Snow White\u2019s iconic rosy lips when she starred in Disney\u2019s 2025 live action Snow White film.<\/p>\n \u2018In Snow White, my lip colour was the Benefit lip tint \u2014 the Benetint in a much pinker shade than I think a lot of people realise,\u2019 she told Allure in an interview. \u2018I think just the pink mixed with my natural colour is red, as [Snow White’s lip colour] was intended to be.\u2019<\/p>\n \u2018I had that Benetint on for hours and hours and hours, and it never faded,\u2019 Zegler added. \u2018We would touch it up after lunch, but otherwise it was on for a good portion of the day, and having a lip like that \u2014 that stays \u2014 is very important, especially in filmmaking.\u2019<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/6\/2025\/06\/GettyImages-1792548801-scaled.jpg” alt=”Rachel Zegler” title_text=”%22The Hunger Games: The Ballad Of Songbirds & Snakes%22 Los Angeles Premiere – Arrivals” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”] Fans have taken to TikTok to freak out at this news and rather out-there origin for the go-to blush. \u2018Just side eyed my benetint blush from across the room,\u2019 one posted, while another wrote: \u2018me finding out i was using this correctly unintentionally back when i still owned benetint.\u2019<\/p>\n \u2018Benefit used to be such an it brand, I remember the little shell palettes,\u2019 another fan posted, while another eagle-eyed smart fan posted: \u2018I guessed this before you said it!\u2019<\/p>\n Benefit\u2019s product description of the original Benetint reads: \u2018The long-lasting, non-drying lip and cheek stain promises a smudge-, transfer-, water-, and humidity-proof formula that lends a lightweight, sheer, and natural-looking flush that can be built up.\u2019<\/p>\n The brand adds that the product\u2019s non-drying formula \u2018applies and builds easily and feels lightweight and comfortable on lips.<\/p>\n \u2018Apply one coat for a natural-looking, sheer hint of tint or layer for more vibrant, smooch-proof colour,\u2019 it instructs. So, basically, it\u2019s an exciting time to be a Benetint fan. \u2018Benetint\u2019s story is not just about a beauty product, it is a story about who Benefit as a brand is,\u2019 says Sarah Harbon, General Manager of Benefit Cosmetics UK & Ireland has said of its success.<\/p>\n \u2018There is an entrepreneurial spirit at the heart of this product and that is how we still like to operate now \u2013 to find solutions to problems that we didn\u2019t know until that moment existed.<\/p>\n \u2018Benetint has always been a good seller and now this product, which is so old, has grown faster over the past 12 months than it has grown at any point in its history.\u2019<\/p>[\/et_pb_text][et_pb_divider color=”#111111″ divider_position=”center” divider_weight=”2px” module_class=”custom-divider” _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text module_class=”credit-texts” _builder_version=”4.20.4″ _module_preset=”default” text_font=”|||on|||||” text_orientation=”center” global_colors_info=”{}”] Photo: <\/b>Getty<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":" This is perfect.<\/p>\n","protected":false},"author":11,"featured_media":11174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-11157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feature"],"acf":[],"modified_by":"guestgrazia","_links":{"self":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts\/11157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/comments?post=11157"}],"version-history":[{"count":6,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts\/11157\/revisions"}],"predecessor-version":[{"id":11177,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts\/11157\/revisions\/11177"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/media\/11174"}],"wp:attachment":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/media?parent=11157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/categories?post=11157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/tags?post=11157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}‘she wanted her nipples to stand out on stage.’<\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”]
Rave reviews for the Benetint prove that fans are going to be racing to get their hands on the new shades of this nipple-inspired tint. \u201cReally beautiful stain, perfect for no makeup makeup, very natural, long lasting, kind of drippy but still blendable,\u201d one review reads, while another says: \u2018So easy to apply, been my go to for 3 years straight, the hype is worth it.\u2019<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”||3px|||” global_colors_info=”{}”]