{"id":12268,"date":"2025-07-21T18:39:16","date_gmt":"2025-07-21T18:39:16","guid":{"rendered":"https:\/\/flatplanplus.io\/grazia\/?p=12268"},"modified":"2025-07-21T18:39:19","modified_gmt":"2025-07-21T18:39:19","slug":"ive-been-refreshing-asos-for-weeks-finally-that-viral-dress-is-back-in-stock","status":"publish","type":"post","link":"https:\/\/flatplanplus.io\/grazia\/2025\/07\/21\/ive-been-refreshing-asos-for-weeks-finally-that-viral-dress-is-back-in-stock\/","title":{"rendered":"I’ve Been Refreshing ASOS For Weeks \u2013 Finally, That Viral Dress Is Back In Stock"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”custom-post-title” _builder_version=”4.20.4″ _module_preset=”default” header_font=”Black Han Sans|700||on|||||” header_text_align=”center” header_font_size=”46px” header_letter_spacing=”4px” custom_margin=”25px||5px||false|false” custom_padding=”0px||0px||true|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

I’ve Been Refreshing ASOS For Weeks \u2013 Finally, That Viral Dress Is Back In Stock<\/h1>[\/et_pb_text][et_pb_text module_class=”intro-wrap” _builder_version=”4.20.4″ _module_preset=”default” text_font=”|600|on||||||” text_text_color=”#808080″ text_font_size=”16px” text_orientation=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

Summer dressing just got far easier thanks to this flowy dress.<\/p>[\/et_pb_text][et_pb_text module_class=”credit-name” _builder_version=”4.20.4″ _module_preset=”default” text_font=”Black Han Sans|||on|||||” text_text_color=”#000000″ header_4_font=”|||on|||||” header_4_text_align=”center” text_orientation=”center” custom_margin=”||0px||false|false” global_colors_info=”{}”]

Emma Richardson\u00a0<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

Every so often, a dress comes along that ticks every imaginable box: it’s flattering, effortless to style, and looks far more expensive than its price tag suggests. Previously, I\u2019d have pointed to the Nobody\u2019s Child Starlight dress as the obvious choice. But the current favourite? It’s the ASOS DESIGN Scoop Neck Crinkle Maxi Dress<\/a> \u2013 a frock that\u2019s quietly (albeit quickly) gone viral and is naturally selling out fast.<\/p>\n

Cut from a lightweight, soft crinkle fabric, the ASOS dress features a scoop neckline, barely-there straps, and zero fuss. Originally available in ten colours, only three now remain in stock: black, aqua blue, and a timely floral print. It\u2019s clear why it\u2019s become a warm-weather go-to \u2013 the silhouette flatters without clinging, the fabric travels well (read: no ironing required), and it’s offered in a range of bold summery hues.<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/6\/2025\/07\/asos-design-dress-influencer.jpg” alt=”asos design dress influencer” title_text=”asos design dress influencer” force_fullwidth=”on” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

Aside from its ability to look expensive without trying, it’s incredibly easy to style. For a holiday, pair it with sleek black sandals and a trusted raffia tote for daytime adventures. When the sun sets, swap in kitten heels (a key shoe trend this year) and statement marine-inspired jewellery for an elevated look \u2013 think fish necklaces and shell earrings as loved by the style set.<\/p>\n

As well as holidays on European shores, the dress is just as reliable once you’re back on British soil, too. It’s perfect for casual errands when the heat feels relentless and breathable fabric is non-negotiable. For shoes, opt for cool girl-approved retro sneakers.<\/p>\n

Shop now before the remaining three versions sell out.<\/p>[\/et_pb_text][et_pb_text module_class=”fp-in-article-bold” _builder_version=”4.20.4″ _module_preset=”default” text_font=”Black Han Sans|||on|||||” text_font_size=”18px” global_colors_info=”{}”]

Shop: The Viral ASOS Dress<\/p>[\/et_pb_text][et_pb_divider color=”#111111″ divider_position=”center” divider_weight=”2px” module_class=”custom-divider” _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”flatplan-affiliate-links” _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”25px|20px|25px|20px|true|true” border_width_all=”15px” border_color_all=”#f7f7f7″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”fp-product-name” _builder_version=”4.20.4″ _module_preset=”default” link_option_url=”https:\/\/go.skimresources.com?id=31715X893100&xs=1&url=https%3A%2F%2Fwww.albaray.co.uk%2Fproducts%2Fflannel-pleat-midi-skirt-aw24″ global_colors_info=”{}”]

ASOS Scoop Neck Midi<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ module_class=”fp-details-wrap” _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/6\/2025\/07\/asos-design-dress-three.jpg” alt=”asos design dress three” title_text=”asos design dress three” align=”center” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” positioning=”absolute” position_origin_a=”center_right” position_origin_a_tablet=”center_right” position_origin_a_phone=”center_right” position_origin_a_last_edited=”on|tablet” position_origin_f_tablet=”” position_origin_f_phone=”” position_origin_f_last_edited=”on|desktop” position_origin_r_tablet=”” position_origin_r_phone=”” position_origin_r_last_edited=”on|desktop” positioning_tablet=”relative” positioning_phone=”relative” positioning_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_text module_class=”fp-product-price” _builder_version=”4.20.4″ _module_preset=”default” text_font=”|600|||||||” text_font_size=”20px” text_orientation=”center” custom_margin=”||10px||false|false” custom_margin_tablet=”10px||||false|false” custom_margin_phone=”10px||||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]

Price: \u00a332<\/span><\/p>[\/et_pb_text][et_pb_button button_url=”https:\/\/www.asos.com\/asos-design\/asos-design-scoop-neck-crinkle-maxi-dress-with-cross-back-in-black\/prd\/207600045″ url_new_window=”on” button_text=”view offer” button_alignment=”center” module_class=”fp-buy-btn” _builder_version=”4.20.4″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#111111″ button_bg_color=”#fff000″ button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”0px” button_font=”|600||on|||||” button_use_icon=”off” custom_padding=”8px|22px|8px|22px|true|true” hover_enabled=”0″ global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#e6d800″ button_bg_enable_color__hover=”on” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”flatplan-affiliate-links” _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”25px|20px|25px|20px|true|true” border_width_all=”15px” border_color_all=”#f7f7f7″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”fp-product-name” _builder_version=”4.20.4″ _module_preset=”default” link_option_url=”https:\/\/go.skimresources.com?id=31715X893100&xs=1&url=https%3A%2F%2Fwww.albaray.co.uk%2Fproducts%2Fflannel-pleat-midi-skirt-aw24″ global_colors_info=”{}”]

ASOS Scoop Midi Dress<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ module_class=”fp-details-wrap” _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/6\/2025\/07\/asos-dress.jpg” alt=”asos dress” title_text=”asos-dress” align=”center” _builder_version=”4.20.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” positioning=”absolute” position_origin_a=”center_right” position_origin_a_tablet=”center_right” position_origin_a_phone=”center_right” position_origin_a_last_edited=”on|tablet” position_origin_f_tablet=”” position_origin_f_phone=”” position_origin_f_last_edited=”on|desktop” position_origin_r_tablet=”” position_origin_r_phone=”” position_origin_r_last_edited=”on|desktop” positioning_tablet=”relative” positioning_phone=”relative” positioning_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_text module_class=”fp-product-price” _builder_version=”4.20.4″ _module_preset=”default” text_font=”|600|||||||” text_font_size=”20px” text_orientation=”center” custom_margin=”||10px||false|false” custom_margin_tablet=”10px||||false|false” custom_margin_phone=”10px||||false|false” custom_margin_last_edited=”on|tablet” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

Price: \u00a334<\/span><\/p>[\/et_pb_text][et_pb_button button_url=”https:\/\/www.asos.com\/asos-design\/asos-design-scoop-neck-crinkle-maxi-dress-with-cross-back-in-burgundy-floral-print\/prd\/207600084″ url_new_window=”on” button_text=”view offer” button_alignment=”center” module_class=”fp-buy-btn” _builder_version=”4.20.4″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#111111″ button_bg_color=”#fff000″ button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”0px” button_font=”|600||on|||||” button_use_icon=”off” custom_padding=”8px|22px|8px|22px|true|true” hover_enabled=”0″ global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#e6d800″ button_bg_enable_color__hover=”on” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”flatplan-affiliate-links” _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”25px|20px|25px|20px|true|true” border_width_all=”15px” border_color_all=”#f7f7f7″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”fp-product-name” _builder_version=”4.20.4″ _module_preset=”default” link_option_url=”https:\/\/go.skimresources.com?id=31715X893100&xs=1&url=https%3A%2F%2Fwww.albaray.co.uk%2Fproducts%2Fflannel-pleat-midi-skirt-aw24″ global_colors_info=”{}”]

ASOS Scoop Midi Dress<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ module_class=”fp-details-wrap” _builder_version=”4.20.4″ _module_preset=”default” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/6\/2025\/07\/asos-design-dress.jpg” alt=”asos design dress” title_text=”asos design dress” align=”center” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.20.4″ _module_preset=”default” positioning=”absolute” position_origin_a=”center_right” position_origin_a_tablet=”center_right” position_origin_a_phone=”center_right” position_origin_a_last_edited=”on|tablet” position_origin_f_tablet=”” position_origin_f_phone=”” position_origin_f_last_edited=”on|desktop” position_origin_r_tablet=”” position_origin_r_phone=”” position_origin_r_last_edited=”on|desktop” positioning_tablet=”relative” positioning_phone=”relative” positioning_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_text module_class=”fp-product-price” _builder_version=”4.20.4″ _module_preset=”default” text_font=”|600|||||||” text_font_size=”20px” text_orientation=”center” custom_margin=”||10px||false|false” custom_margin_tablet=”10px||||false|false” custom_margin_phone=”10px||||false|false” custom_margin_last_edited=”on|tablet” global_colors_info=”{}”]

Price: \u00a328 (was \u00a332)<\/span><\/p>[\/et_pb_text][et_pb_button button_url=”https:\/\/www.asos.com\/asos-design\/asos-design-scoop-neck-crinkle-maxi-dress-with-cross-back-in-aqua-blue\/prd\/207824421″ url_new_window=”on” button_text=”view offer” button_alignment=”center” module_class=”fp-buy-btn” _builder_version=”4.20.4″ _module_preset=”default” custom_button=”on” button_text_size=”16px” button_text_color=”#111111″ button_bg_color=”#fff000″ button_border_width=”0px” button_border_radius=”0px” button_letter_spacing=”0px” button_font=”|600||on|||||” button_use_icon=”off” custom_padding=”8px|22px|8px|22px|true|true” hover_enabled=”0″ global_colors_info=”{}” button_bg_color__hover_enabled=”on|hover” button_bg_color__hover=”#e6d800″ button_bg_enable_color__hover=”on” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#111111″ divider_position=”center” divider_weight=”2px” module_class=”custom-divider” _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” link_option_url=” Just so you know, whilst we may receive a commission or other compensation from the links on this website, we never allow this to influence product selections – read why you should trust us” global_colors_info=”{}”][\/et_pb_divider][et_pb_text module_class=”credit-texts” _builder_version=”4.20.4″ _module_preset=”default” text_font=”|||on|||||” text_orientation=”center” global_colors_info=”{}”]

Just so you know, whilst we may receive a commission or other compensation from the links on this website, we never allow this to influence product selections – read why you should trust us<\/a><\/p>[\/et_pb_text][et_pb_text module_class=”credit-texts” _builder_version=”4.20.4″ _module_preset=”default” text_font=”|||on|||||” text_orientation=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

IMAGES:<\/strong> @JadeZammitStevens @m_mercx<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Summer dressing just got far easier thanks to this flowy dress.<\/p>\n","protected":false},"author":11,"featured_media":12347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-12268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"acf":[],"modified_by":"guestgrazia","_links":{"self":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts\/12268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/comments?post=12268"}],"version-history":[{"count":8,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts\/12268\/revisions"}],"predecessor-version":[{"id":12351,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts\/12268\/revisions\/12351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/media\/12347"}],"wp:attachment":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/media?parent=12268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/categories?post=12268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/tags?post=12268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}