{"id":13416,"date":"2026-02-19T10:09:14","date_gmt":"2026-02-19T10:09:14","guid":{"rendered":"https:\/\/flatplanplus.io\/grazia\/?p=13416"},"modified":"2026-02-19T10:09:14","modified_gmt":"2026-02-19T10:09:14","slug":"damson-madder-matilda-raincoat-cherry-gingham","status":"publish","type":"post","link":"https:\/\/flatplanplus.io\/grazia\/2026\/02\/19\/damson-madder-matilda-raincoat-cherry-gingham\/","title":{"rendered":"I\u2019ve found the it-girl raincoat everyone on my feed is wearing &#8211; and it\u2019s from Damson Madder"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;9px|auto||auto||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;custom-post-title&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Black Han Sans|700||on|||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;46px&#8221; header_letter_spacing=&#8221;4px&#8221; custom_margin=&#8221;25px||5px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1><strong data-start=\"319\" data-end=\"411\">I\u2019ve found the it-girl raincoat everyone is wearing \u2014 and it\u2019s from Damson Madder<\/strong><\/h1>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;intro-wrap&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|on||||||&#8221; text_text_color=&#8221;#808080&#8243; text_font_size=&#8221;16px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div class=\"flex flex-col text-sm pb-25\">\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:1a753a80-25fd-44bd-beae-afd98af47e10-6\" data-testid=\"conversation-turn-14\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col grow\">\n<div data-message-author-role=\"assistant\" data-message-id=\"887302ab-ad27-4332-8281-2d3e673272ad\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" data-message-model-slug=\"gpt-5-2\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p><span>If it\u2019s drizzling, I\u2019m wearing this.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;credit-name&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Black Han Sans|||on|||||&#8221; text_text_color=&#8221;#000000&#8243; header_4_font=&#8221;|||on|||||&#8221; header_4_text_align=&#8221;center&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Anne Lora Scagliusi\u00a0<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/6\/2026\/02\/%40tia_dewitt.jpg&#8221; alt=&#8221;uniqlo pic&#8221; title_text=&#8221;@tia_dewitt&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400\">Fashion lovers, rejoice \u2013 the internet-famous Damson Madder\u2019s Matilda Gingham Raincoat is back \u2013 and this time it&#8217;s in a new hue that somehow feels both cosy with nostalgia and fresh off the runway. If you\u2019ve been eyeing the brown gingham version, you know why it sold like hotcakes; it\u2019s officially one of those pieces that makes you <\/span><i><span style=\"font-weight: 400\">actually<\/span><\/i><span style=\"font-weight: 400\"> look forward to rainy days. If past launches are anything to go by, this red version won\u2019t be hanging around for long \u2013 blink, and you might miss it.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Gingham has been quietly stealing the spotlight on spring\/summer runways and Instagram feeds alike. There\u2019s something about &#8217;90s picnic vibes that just hits differently right now. Red gingham, in particular, is having a moment: bold enough to make a statement, but classic enough that you\u2019ll still reach for it year after year.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Damson Madder is leading the charge when it comes to outerwear that\u2019s both playful and practical, and the Matilda is the perfect example. Made from breathable waterproof fabric with fully taped seams, it&#8217;s a shield against those unpredictable British downpours without turning you into a walking, soggy puffer coat.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Styling? Oh, the fun begins there. Try it over relaxed straight-leg jeans with ballet flats for a casual vibe, or throw it over a navy midi skirt for a combo that feels unexpectedly modern. Feeling fancy? Layer it over soft tailoring with wide-leg trousers and a crisp white tee \u2013 let the gingham do the talking.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Consider this your playful pop of colour to carry you from the tail end of winter into spring without missing a beat. But honestly\u2026 don\u2019t wait too long. If you\u2019ve got even a tiny bit of coat envy, this one\u2019s going to fly off the rails.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;fp-in-article-bold&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Black Han Sans|||on|||||&#8221; text_font_size=&#8221;18px&#8221; link_option_url=&#8221;https:\/\/damsonmadder.com\/products\/matilda-raincoat-cherry-gingham&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Shop: Damson Madder Red Gingham Raincoat<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#111111&#8243; divider_position=&#8221;center&#8221; divider_weight=&#8221;2px&#8221; module_class=&#8221;custom-divider&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;flatplan-affiliate-links&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;25px|20px|25px|20px|true|true&#8221; border_width_all=&#8221;15px&#8221; border_color_all=&#8221;#f7f7f7&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;fp-product-name&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; link_option_url=&#8221;https:\/\/damsonmadder.com\/products\/matilda-raincoat-cherry-gingham&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3 class=\"fr-ec-display fr-ec-display--color-primary-dark fr-ec-display--display5 fr-ec-text-align-left fr-ec-text-transform-normal\">Damson Madder, Matilda Raincoat &#8211; Cherry Gingham<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; module_class=&#8221;fp-details-wrap&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/6\/2026\/02\/Damson-Madder&#8211;1.jpg&#8221; alt=&#8221;COLLAR&#8221; title_text=&#8221;Damson Madder&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; positioning=&#8221;absolute&#8221; position_origin_a=&#8221;center_right&#8221; position_origin_a_tablet=&#8221;center_right&#8221; position_origin_a_phone=&#8221;center_right&#8221; position_origin_a_last_edited=&#8221;on|tablet&#8221; position_origin_f_tablet=&#8221;&#8221; position_origin_f_phone=&#8221;&#8221; position_origin_f_last_edited=&#8221;on|desktop&#8221; position_origin_r_tablet=&#8221;&#8221; position_origin_r_phone=&#8221;&#8221; position_origin_r_last_edited=&#8221;on|desktop&#8221; positioning_tablet=&#8221;relative&#8221; positioning_phone=&#8221;relative&#8221; positioning_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;fp-product-price&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_font_size=&#8221;20px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_margin_tablet=&#8221;10px||||false|false&#8221; custom_margin_phone=&#8221;10px||||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; link_option_url=&#8221;https:\/\/damsonmadder.com\/products\/matilda-raincoat-cherry-gingham&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Price: <span class=\"text-red\">\u00a3<span>135<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/damsonmadder.com\/products\/matilda-raincoat-cherry-gingham&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;www.damsonmadder.com&#8221; button_alignment=&#8221;center&#8221; module_class=&#8221;product-src&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;14px&#8221; button_text_color=&#8221;#0C71C3&#8243; button_border_width=&#8221;0px&#8221; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;off|hover&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][et_pb_button button_url=&#8221;https:\/\/damsonmadder.com\/products\/matilda-raincoat-cherry-gingham&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Shop Now&#8221; button_alignment=&#8221;center&#8221; module_class=&#8221;fp-buy-btn&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;16px&#8221; button_text_color=&#8221;#111111&#8243; button_bg_color=&#8221;#fff000&#8243; button_border_width=&#8221;0px&#8221; button_border_radius=&#8221;0px&#8221; button_letter_spacing=&#8221;0px&#8221; button_font=&#8221;|600||on|||||&#8221; button_use_icon=&#8221;off&#8221; custom_padding=&#8221;8px|22px|8px|22px|true|true&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#e6d800&#8243; button_bg_enable_color__hover=&#8221;on&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"font-weight: 400\"><em><a href=\"https:\/\/graziadaily.co.uk\/author\/anne-lora-scagliusi\/\" target=\"_blank\" rel=\"noopener\">Anne Lora Scagliusi<\/a>\u00a0is a fashion commerce writer at Grazia with over a decade of international experience. She began her career in Dubai, covering major fashion events and global trends, and her work has appeared in Vogue, Vanity Fair, Marie Claire, and Glamour. <\/em><\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#111111&#8243; divider_position=&#8221;center&#8221; divider_weight=&#8221;2px&#8221; module_class=&#8221;custom-divider&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; link_option_url=&#8221; Just so you know, whilst we may receive a commission or other compensation from the links on this website, we never allow this to influence product selections &#8211; read why you should trust us&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text module_class=&#8221;credit-texts&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|||on|||||&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left\">Just so you know, whilst we may receive a commission or other compensation from the links on this website, we never allow this to influence product selections &#8211; <a href=\"https:\/\/graziadaily.co.uk\/about-us\/\">read why you should trust us<\/a><\/p>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;credit-texts&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|||on|||||&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>IMAGES:<\/strong> Instagram @tia_dewitt<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If it\u2019s drizzling, I\u2019m wearing this.<\/p>\n","protected":false},"author":11,"featured_media":13464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[15],"tags":[],"class_list":["post-13416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"acf":[],"modified_by":"guestgrazia","_links":{"self":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts\/13416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/comments?post=13416"}],"version-history":[{"count":9,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts\/13416\/revisions"}],"predecessor-version":[{"id":13479,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts\/13416\/revisions\/13479"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/media\/13464"}],"wp:attachment":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/media?parent=13416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/categories?post=13416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/tags?post=13416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}