{"id":1562,"date":"2023-11-17T14:32:42","date_gmt":"2023-11-17T14:32:42","guid":{"rendered":"https:\/\/flatplanplus.io\/grazia\/?p=1562"},"modified":"2023-11-17T14:32:42","modified_gmt":"2023-11-17T14:32:42","slug":"get-the-high-low-look-for-less-new","status":"publish","type":"post","link":"https:\/\/flatplanplus.io\/grazia\/2023\/11\/17\/get-the-high-low-look-for-less-new\/","title":{"rendered":"Get the high-low look\u2026 for less (new)"},"content":{"rendered":"

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3<\/h1>\n

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Get the high-low look… for less<\/h1>\n

[\/et_pb_text][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/6\/2023\/11\/ZARA-HOME.jpg” title_text=”ZARA HOME” _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text module_class=”custom-gallery-caption” _builder_version=”4.20.4″ _module_preset=”default” text_font=”Akshar|600|||||||” custom_margin=”-15px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

ZARA HOME<\/p>\n

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IT ALL STARTED<\/strong> with an egg chair. Granted, we all did some unhinged online shopping during the pandemic. But the \u00a3150 Aldi egg chair \u2013 so beloved in May 2020 that around 40,000 people waited in a virtual queue at midnight to buy one \u2013 was probably the product that proved supermarkets can create cult interiors buys. Welcome to the age of middle aisle homeware magic.<\/p>\n

Now, with the UK interiors industry worth \u00a31.5bn, it\u2019s not surprising to see high street stores grabbing a piece of the pie. And consumers \u2013 spending more time at home but with less cash to decorate as the cost of living crisis bites \u2013 are eating it up. DIYers looking for a new armchair are likely to search H&M or Oliver Bonas. Trend obsessives are prone to leaving TK Maxx with a new vase instead of a dress.<\/p>\n

Guillaume Vaillant, design manager at H&M Home, says, \u2018Interior design has evolved into a key element for people to find comfort, joy and inspiration in their homes, as well as in their workspaces. This trend is creating an exciting market where consumers are looking for designs that carry a strong sense of identity and impeccable quality. It\u2019s an exciting era for design enthusiasts.\u2019<\/p>\n

Author and interiors guru Katherine Ormerod \u2013 who posts about decorating her rented home on her social media \u2013 says the key to finding great design on the high street is always keeping your eyes open \u2013 because by the time you see a piece on an influencer\u2019s page, you\u2019ve probably missed it.<\/p>\n

\u2018When I\u2019m wandering in Sainsbury\u2019s I look for homeware,\u2019 she says. \u2018I look every week in Flying Tiger. I have lots of things from H&M, Zara, John Lewis, Anthropologie, Arket, Daylesford, Oliver Bonas, Next and Urban Outfitters. I know snobbery is misplaced because people always say, \u201cI can\u2019t believe that\u2019s from X or Y.\u201d But if you don\u2019t have a Conran budget, you have to put more time in to get the look.\u2019<\/p>\n

Part of the appeal of high street interiors is how trend-led they can be, with the stores used to pivoting quickly according to fashions. \u2018We look closely atcurrent and upcoming trends and make them our own, ensuring they\u2019re right for our customers,\u2019 says Julie Ashfield, managing director of buying at Aldi.<\/p>\n

\u2018We strive for our homeware ranges to be on-trend and stylish while remaining practical, great quality and at a fantastic price point.\u2019<\/p>\n

And cheaper doesn\u2019t have to mean wasteful \u2013 the right pieces are well made and last. \u2018Strong design, great quality and affordable price in a sustainable way are at the core of customers\u2019 concerns today,\u2019 says Vaillant. \u2018Design should be accessible to all budgets and at H&M Home we have an amazing team of designers who put all their creativity in our collections to make it possible for everyone to create a modern and inspiring interior. We thrive for designs with a personal touch, inspiring and relatable that everyone can afford.\u2019<\/p>\n

There\u2019s a caveat, though \u2013 it\u2019s about striking the balance throughout your home. \u2018Ultimately, my taste and look has always been about the high-low,\u2019 says Ormerod. \u2018A mix of high street, designer and vintage with a hotchpotch of special things I\u2019ve brought back from my travels. To recreate a similar vibe, of course you can buy things on the high street, but you do need those one or two pricier items to elevate the whole room or else it\u2019s just low-low.\u2019<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row module_class=”fp-boxout” _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”||20px||false|false” custom_padding=”20px|20px|20px|20px|true|true” border_width_all=”8px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/6\/2023\/11\/ANTHROPOLOGIE.jpg” title_text=”ANTHROPOLOGIE” align=”center” module_class=”flatplan-product-img” _builder_version=”4.20.4″ _module_preset=”default” width=”40%” custom_margin=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text module_class=”text-center” _builder_version=”4.20.4″ _module_preset=”default” text_orientation=”center” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

ANTHROPOLOGIE<\/strong>
Gleaming Primrose mirror, from \u00a3448
The high street mirror that\u2019s so good, even other high street stores are duping it.<\/em><\/p>\n

[\/et_pb_text][et_pb_text module_class=”flatplan-product-description” _builder_version=”4.20.4″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_text][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/6\/2023\/11\/ALDI.jpg” title_text=”ALDI” align=”center” module_class=”flatplan-product-img” _builder_version=”4.20.4″ _module_preset=”default” width=”40%” custom_margin=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text module_class=”flatplan-product-description” _builder_version=”4.20.4″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_text][et_pb_text module_class=”text-center” _builder_version=”4.20.4″ _module_preset=”default” text_orientation=”center” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

ALDI
<\/strong>Cast iron cookware range, various prices\u00a0
These cult pans \u2013 good enough to go from stove to table \u2013 go fast, so keep your eyes peeled for the next drop.<\/em><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/6\/2023\/11\/HM.jpg” title_text=”H&M” align=”center” module_class=”flatplan-product-img” _builder_version=”4.20.4″ _module_preset=”default” width=”40%” custom_margin=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text module_class=”text-center” _builder_version=”4.20.4″ _module_preset=”default” text_orientation=”center” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

H&M<\/strong>
Low lounge chair, \u00a3229.99
Once you\u2019ve seen this chair, you\u2019ll spot it everywhere \u2013 and that\u2019s no bad thing.<\/em><\/p>\n

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PRIMARK<\/strong>
Boucl\u00e9 armchair, \u00a380
If you covet the boucl\u00e9 you\u2019ve likely seen all over social media, this armchair is a steal.<\/em><\/p>\n

[\/et_pb_text][et_pb_text module_class=”flatplan-product-description” _builder_version=”4.20.4″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_text][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/6\/2023\/11\/george-stacey_solomon_george_home_olive_hurricane_with_wood_bas.jpg” title_text=”Untitled design – 34″ align=”center” module_class=”flatplan-product-img” _builder_version=”4.20.4″ _module_preset=”default” width=”40%” custom_margin=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text module_class=”text-center” _builder_version=”4.20.4″ _module_preset=”default” text_orientation=”center” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

GEORGE HOME<\/strong>
Stacey Solomon vase, \u00a36
Studio ceramics aren\u2019t always budget friendly, instead, opt for this chic glazed vase.<\/em><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/6\/2023\/11\/MS.jpg” title_text=”M&S” align=”center” module_class=”flatplan-product-img” _builder_version=”4.20.4″ _module_preset=”default” width=”40%” custom_margin=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text module_class=”text-center” _builder_version=”4.20.4″ _module_preset=”default” text_orientation=”center” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

M&S<\/strong>
Kirsten Ceramictable lamp, \u00a359
This sold out five times after gaining cult status on Instagram. As Grazia Casa went to press, this was still available.<\/em><\/p>\n

[\/et_pb_text][et_pb_text module_class=”flatplan-product-description” _builder_version=”4.20.4″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_text][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/6\/2023\/11\/ARKET.jpg” title_text=”ARKET” align=”center” module_class=”flatplan-product-img” _builder_version=”4.20.4″ _module_preset=”default” width=”40%” custom_margin=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text module_class=”text-center” _builder_version=”4.20.4″ _module_preset=”default” text_orientation=”center” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

ARKET<\/strong>
Blankets, from \u00a397
A pure wool blanket can cost an arm and a leg, these responsibly sourced versions land under \u00a3100 and will last a lifetime.<\/em><\/p>\n

[\/et_pb_text][et_pb_text module_class=”flatplan-product-description” _builder_version=”4.20.4″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_text][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/6\/2023\/11\/HABITAT.jpg” title_text=”HABITAT” align=”center” module_class=”flatplan-product-img” _builder_version=”4.20.4″ _module_preset=”default” width=”40%” custom_margin=”||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text module_class=”text-center” _builder_version=”4.20.4″ _module_preset=”default” text_orientation=”center” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

HABITAT<\/strong>
Xylo coffee table in dark wood, \u00a3160\u00a0
This Habitat table (available in Argos and Sainsbury\u2019s) will add a designer look to any living room.<\/em><\/p>\n

[\/et_pb_text][et_pb_text module_class=”flatplan-product-description” _builder_version=”4.20.4″ _module_preset=”default” text_orientation=”center” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.20.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text module_class=”credit-texts” _builder_version=”4.20.4″ _module_preset=”default” text_font=”|||on|||||” text_orientation=”center” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

WORDS<\/strong> RHIANNON EVANS SHOPPING<\/strong> JULIA HARVEY<\/p>\n

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