{"id":227,"date":"2023-07-18T11:23:39","date_gmt":"2023-07-18T11:23:39","guid":{"rendered":"https:\/\/flatplanplus.io\/grazia\/?p=227"},"modified":"2023-07-20T10:35:08","modified_gmt":"2023-07-20T10:35:08","slug":"ditch-the-costume-dramas","status":"publish","type":"post","link":"https:\/\/flatplanplus.io\/grazia\/2023\/07\/18\/ditch-the-costume-dramas\/","title":{"rendered":"DITCH THE COSTUME DRAMAS"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ theme_builder_area=”post_content” _builder_version=”4.20.4″ _module_preset=”default”][et_pb_row _builder_version=”4.20.4″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_column _builder_version=”4.20.4″ _module_preset=”default” type=”4_4″ theme_builder_area=”post_content”][et_pb_divider color=”#111111″ divider_position=”center” divider_weight=”2px” module_class=”custom-divider” _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text module_class=”custom-post-title” _builder_version=”4.20.4″ _module_preset=”default” header_font=”Black Han Sans|700||on|||||” header_text_align=”center” header_font_size=”46px” header_letter_spacing=”4px” custom_margin=”25px||5px||false|false” custom_padding=”0px||0px||true|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

DITCH THE COSTUME DRAMAS<\/b><\/span><\/h1>[\/et_pb_text][et_pb_divider color=”#111111″ divider_position=”center” divider_weight=”2px” module_class=”custom-divider” _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text module_class=”intro-wrap” _builder_version=”4.20.4″ _module_preset=”default” text_font=”|600|on||||||” text_text_color=”#808080″ text_font_size=”16px” text_orientation=”center” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

Swimwear has never been more inclusive or hi-tech. Here\u2019s our guide to finding your perfect pool partner<\/i><\/span><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/6\/2023\/07\/lead-image-1.jpg” title_text=”lead-image” force_fullwidth=”on” _builder_version=”4.20.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_text module_class=”custom-gallery-caption” _builder_version=”4.20.4″ _module_preset=”default” text_font=”Akshar|600|||||||” custom_margin=”-15px||||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

YOUSWIM<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″]

DOES ANYONE LOOK<\/span> forward to swimsuit season? Sun, sand and sangria? Yes! Swimsuit shopping? Shudder. I don\u2019t know about you, but I\u2019m tired of trends. I don\u2019t want weird cut-outs. And I\u2019m done with feeling self-conscious that my bikini wax wasn\u2019t cut out to contend with a rise quite so high.<\/p>\n

Call me Goldilocks, but swimwear has to be just right. It must fit \u2013 everything, everywhere, all at once. It must be comfortable, have hold and stretch, be smoothing and supportive and \u2013 hell, seeing as we\u2019re being honest here \u2013 just a little bit sexy. A quick survey of the office suggests I\u2019m not alone because, when it comes to the smallest scraps of fabric, there is little room for error.<\/p>\n

Well, I come bearing good news. Thanks to a pool of swimwear specialists seeking to cater to an increasingly inclusive cross-section of shapes, sizes and prerequisites, finding \u2018The One\u2019 no longer need be as painful as the aforementioned bikini wax.<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/6\/2023\/07\/img-0000.jpg” title_text=”img-0000″ force_fullwidth=”on” _builder_version=”4.20.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_text module_class=”custom-gallery-caption” _builder_version=”4.20.4″ _module_preset=”default” text_font=”Akshar|600|||||||” custom_margin=”-15px||||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

TONA<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″]

Youswim is one brand on a mission to turn the tide on standardised sizing with two \u2013 yes, just two \u2013 democratic fits that flex to a span of 14 dress sizes. Stretch I is designed for UK 6-16 and Stretch II, UK 18-28. At \u00a3126 a pop, they don\u2019t come cheap, but are intended to \u2018last a lifetime\u2019, growing and shrinking to accommodate weight fluctuations, from puberty to pregnancy, without losing shape. There are currently 15 styles and colours available, spanning high-waisted two-pieces, scoop-neck cossies and even swim shorts.<\/p>\n

Good American \u2013 the denim brand co-founded by Khlo\u00e9 Kardashian that spans XS to 5XL Plus \u2013 has also expanded into swimwear with a model-selector tool on its website, which enables shoppers to view products on different body types, from US 0 to 16. Body confidence is key, and the extensive range promises something for everyone, from curve-hugging compression fabrics to adjustable hip straps for a customised fit. Similarly, the debut swimwear line from cult shapewear label Skims proved an instant sell-out when it launched last year. Now it\u2019s back and exclusive to Selfridges, with styles promising a sculpting second-skin fit that doesn\u2019t scrimp on style, and with an offering pitched towards providing various levels of coverage for different shapes, sizes and modesty requirements.<\/p>\n

Supportive swimwear that looks as good as it fits is key to stylist Tona Stell, who founded her own bikini label \u2013 Tona \u2013 in 2021. Unlike the industry standard, she bases all her samples on a size 16 and FF cup.<\/p>\n

\u2018I have always struggled to find swimwear that is supportive for a big cup size, while also being fashionable,\u2019 says Stell. \u2018I found my options were either very basic black bikinis with an excessive amount of coverage that made me feel frumpy, or itsy bitsy halterneck bikinis that gave me neck ache after half an hour of wearing them. As a small brand I have to be realistic about what I can achieve, but I aim to be as size inclusive as I can, with cup sizes from C to G and other styles running from a UK 8 to 20.<\/p>[\/et_pb_text][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/6\/2023\/07\/img-0001.jpg” title_text=”img-0001″ force_fullwidth=”on” _builder_version=”4.20.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_text module_class=”custom-gallery-caption” _builder_version=”4.20.4″ _module_preset=”default” text_font=”Akshar|600|||||||” custom_margin=”-15px||||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

FORM AND FOLD<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″]

Aussie export Form and Fold is another brand tailor made for D+ cup sizes, with three years devoted to developing a supportive, functional offering specifically for small back sizes. As such, its range of underwired swimsuits are a godsend for petite frames, with samples tested up to 20 times to ensure they support, shape and lift the bust just as well \u2013 if not better \u2013 than your favourite bra.<\/p>\n

Whatever perfection means to you, there\u2019s an ever-growing number of no-nonsense solutions for the taking. For breastfeeding new mums, the Natalie Swimsuit from small independent label Half Baked London features built-in shoulder poppers. For water-sports enthusiasts \u2013 or lazy SPF reappliers \u2013 Cover Swim specialises in swimmers that are chic and sun-safe, crafted from UPF 50+ fabric. Or, if you are the type who\u2019d do anything to avoid the dreaded changing rooms, try Watertex \u2013 inventors of a swimsuit crafted from hydrophobic fabric that retains 60% less water and dries in half the time.<\/p>\n

Even on the high street \u2013 a notoriously risky hunting ground \u2013 there are gems waiting to be found. COS is a hit with minimalists, while every fashion editor I\u2019ve ever met (myself included) raves about the M&S Tummy Control Ribbed Padded V-neck swimsuit, \u00a335, for its support, price and reassuring absence of bells and whistles.<\/p>[\/et_pb_text][et_pb_divider color=”#111111″ divider_position=”center” divider_weight=”2px” module_class=”custom-divider” _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text module_class=”credit-texts” _builder_version=”4.20.4″ _module_preset=”default” text_font=”|||on|||||” text_orientation=”center” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

WORDS<\/b> EMMA McCARTHY<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

DITCH THE COSTUME DRAMASSwimwear has never been more inclusive or hi-tech. Here\u2019s our guide to finding your perfect pool partnerYOUSWIMDOES ANYONE LOOK forward to swimsuit season? Sun, sand and sangria? Yes! Swimsuit shopping? Shudder. I don\u2019t know about you, but I\u2019m tired of trends. I don\u2019t want weird cut-outs. And I\u2019m done with feeling self-conscious […]<\/p>\n","protected":false},"author":3,"featured_media":228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feature"],"acf":[],"modified_by":"FlatPlan","_links":{"self":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts\/227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/comments?post=227"}],"version-history":[{"count":4,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts\/227\/revisions"}],"predecessor-version":[{"id":242,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts\/227\/revisions\/242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/media\/228"}],"wp:attachment":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/media?parent=227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/categories?post=227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/tags?post=227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}