{"id":2559,"date":"2024-04-22T14:55:22","date_gmt":"2024-04-22T14:55:22","guid":{"rendered":"https:\/\/flatplanplus.io\/grazia\/?p=2559"},"modified":"2024-04-22T15:00:42","modified_gmt":"2024-04-22T15:00:42","slug":"should-you-rent-art","status":"publish","type":"post","link":"https:\/\/flatplanplus.io\/grazia\/2024\/04\/22\/should-you-rent-art\/","title":{"rendered":"Should you rent art?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text module_class=&#8221;custom-post-title&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Black Han Sans|700||on|||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;46px&#8221; header_letter_spacing=&#8221;4px&#8221; custom_margin=&#8221;25px||5px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1>SHOULD YOU RENT ART?<\/h1>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;intro-wrap&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|on||||||&#8221; text_text_color=&#8221;#808080&#8243; text_font_size=&#8221;16px&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>The latest trend in purchasing art? Try before you buy, thanks to a crop of new rental services<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/6\/2024\/04\/IMG_5483-1-scaled.jpg&#8221; alt=&#8221;Jennifer Aniston&#8221; title_text=&#8221;IMG_5483-1&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text module_class=&#8221;custom-gallery-caption&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Akshar|600|||||||&#8221; custom_margin=&#8221;-15px||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span>Interrupted Art rentals: an Amy Devlin<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span>Art is one of those interiors decisions that can feel overwhelming. There is the money involved, yes, but more than that, there\u2019s a feeling that if you choose the wrong thing it speaks to poor taste. Which means that deciding on a piece for your walls can seem like an enormous challenge.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p><span>For those who are struggling to take their first steps into art ownership, there is a new breed of dealers; ones who will not only help you choose it but rent it to you. Meaning it is commitment-free.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p><span>Samantha Palmer, the creator behind the Instagram account <a href=\"https:\/\/www.instagram.com\/the_flint_house\/?hl=en\">@the_flint_house<\/a>, has three rented paintings hanging in her mid-19th century home on the south coast of England. Before moving in, she and her husband Adam had lived in New York for many years and had \u2018never ever hung art on our walls because, if you hang art, you pay for it at the end of your lease, so we became lazy and thrifty\u2019.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/6\/2024\/04\/SG76226-scaled.jpg&#8221; alt=&#8221;Jennifer Aniston&#8221; title_text=&#8221;_SG76226&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text module_class=&#8221;custom-gallery-caption&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Akshar|600|||||||&#8221; custom_margin=&#8221;-15px||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span>A piece by Sarah Emily Porter<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span>But after upsizing from a small NYC apartment to a house in the UK, the couple had a lot of blank walls to fill \u2018and we realised that we had become a bit scared and clueless on how and where to put art\u2019.<\/span><\/p>\n<p><span>She signed up for a service called Interrupted Art, which costs \u00a366 a month. After an initial consultation call, the team curates a small selection from which you choose one piece that they bring and even hang for you. Every 10 weeks, they repeat the process.<\/span><\/p>\n<p><span>The business was founded by Stephanie Crosland-Goss, a former art buyer for the Tate, who says her aim is \u2018to totally change the way people can explore and collect contemporary art\u2019. She believes that buying art should be \u2018joyful, interesting and experimental\u2019, but knows from experience that it can often feel overwhelming and intimidating. Along with not knowing where to shop for art, she found people \u2018had tried and failed to buy, either because they couldn\u2019t agree with their other halves \u2013 this is a huge barrier \u2013 or because they\u2019d never had the confidence to commit\u2019.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/6\/2024\/04\/thisnorthcotehome7-scaled.jpg&#8221; alt=&#8221;Jennifer Aniston&#8221; title_text=&#8221;OLYMPUS DIGITAL CAMERA&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text module_class=&#8221;custom-gallery-caption&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Akshar|600|||||||&#8221; custom_margin=&#8221;-15px||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span>Interiors influencer Olive Haller has artwork by Aline Gaiad<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span>Her service aims to help overcome all those points of friction. \u2018It strips out the hassle of snooty galleries, endless online swiping and helps people know it works in their space,\u2019 Crosland-Goss says. \u2018If you\u2019re making a commitment you want to be as sure as you can be.\u2019<\/span><\/p>\n<p><span>Unsurprisingly, Interrupted Art is a huge hit. Along with Palmer, other fashion-forward clients include <i>Made In Chelsea<\/i> star Louise Thompson, who has a piece by Amy Devlin.\u00a0<\/span><\/p>\n<p><span>It works well for artists, too. While galleries charge up to 50% commission and art fairs charge thousands up front, Crosland-Goss doesn\u2019t charge anything up front and a low commission on sales \u2018so the lion\u2019s share of what people pay goes to the creator\u2019. As a result, she has a long waiting list of artists to choose from.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/6\/2024\/04\/INTERRUPTED-ART-SGP-75979-Edit-1-scaled.jpg&#8221; alt=&#8221;Jennifer Aniston&#8221; title_text=&#8221;INTERRUPTED ART SGP-75979-Edit-1&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text module_class=&#8221;custom-gallery-caption&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Akshar|600|||||||&#8221; custom_margin=&#8221;-15px||||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span>A work by Amy Devlin<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span>It\u2019s not the only rentable art service \u2013 although it is the most accessible. Rise Art, an online gallery, has a rental offering (alongside its more typical sales), which it <\/span>says is to \u2018empower clients, be they first-time <span>buyers, interior designers or businesses, to make informed decisions by letting them try artworks before purchasing\u2019, according to Sophie Heatley from the gallery. Prices range from 5-10% of the artwork\u2019s value, per month, along with a shipping fee; one <\/span>painting available to rent, by Micheal Haran, <span>costs $4,980. Luminaire Arts offers a similar service, with prices starting from \u00a350 per month, depending on the price of the work. Other rental platforms include Granger <\/span>Hertzog, which provides rental artworks for <span>luxury development projects, and GingerWhite, as well as Caf\u00e9 Art for offices.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p><span>While renting is perfect for the commitment-phobes among us, it can turn into something more permanent: if you love it, there is the option to buy, as Palmer has done. \u2018I loved the three pieces I rented so much that I can\u2019t part with them and have purchased all of them,\u2019 she says. \u2018I can\u2019t imagine our home without them now.\u2019<\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#111111&#8243; divider_position=&#8221;center&#8221; divider_weight=&#8221;2px&#8221; module_class=&#8221;custom-divider&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text module_class=&#8221;credit-texts&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|||on|||||&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span><strong>Words:<\/strong> Jessica Salter <strong>Photos: <\/strong><\/span><span>Interrupted Art, Simon Groves, Olive Haller\/@thisnorthcotehome<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SHOULD YOU RENT ART?The latest trend in purchasing art? Try before you buy, thanks to a crop of new rental servicesInterrupted Art rentals: an Amy DevlinArt is one of those interiors decisions that can feel overwhelming. There is the money involved, yes, but more than that, there\u2019s a feeling that if you choose the wrong [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-2559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casa"],"acf":[],"modified_by":"akindell","_links":{"self":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts\/2559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/comments?post=2559"}],"version-history":[{"count":5,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts\/2559\/revisions"}],"predecessor-version":[{"id":2570,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts\/2559\/revisions\/2570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/media\/2563"}],"wp:attachment":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/media?parent=2559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/categories?post=2559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/tags?post=2559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}