{"id":2821,"date":"2024-04-26T13:54:46","date_gmt":"2024-04-26T13:54:46","guid":{"rendered":"https:\/\/flatplanplus.io\/grazia\/?p=2821"},"modified":"2024-04-26T13:54:46","modified_gmt":"2024-04-26T13:54:46","slug":"the-house-that-fashion-built","status":"publish","type":"post","link":"https:\/\/flatplanplus.io\/grazia\/2024\/04\/26\/the-house-that-fashion-built\/","title":{"rendered":"The House That Fashion Built"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text module_class=&#8221;custom-post-title&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Black Han Sans|700||on|||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;46px&#8221; header_letter_spacing=&#8221;4px&#8221; custom_margin=&#8221;25px||5px||false|false&#8221; custom_padding=&#8221;0px||0px||true|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1>The House That Fashion Built<\/h1>\n<p>[\/et_pb_text][et_pb_text module_class=&#8221;intro-wrap&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|on||||||&#8221; text_text_color=&#8221;#808080&#8243; text_font_size=&#8221;16px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span>The latest flex? Designing fashion <i>AND<\/i> interiors. As he prepares<\/span><span> to release three homeware collabs, we meet Thom Browne<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/6\/2024\/04\/ThomBrowne_Portrait-scaled.jpg&#8221; alt=&#8221;Jennifer Aniston&#8221; title_text=&#8221;ThomBrowne_Portrait&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span>As far as fashion weeks go, they have grown into gargantuan media spectacles. Once held for a nimble number of attendees, these days, fashion month causes traffic gridlock, skyrocketing travel fares, plus a lot of social media noise. Now, as the worlds of fashion and interiors collide, the style set have set their sights on a different kind of hubbub \u2013 Salone del Mobile Milano, the furniture fair in Italy\u2019s fashion capital, Milan, which attracts the great and good of the interior design world.<\/span><\/p>\n<p><span>\u2018I used to travel to Milan for fashion week, and it was something that always came up among editors and publicists. They\u2019d be like, \u201cOh, you think <i>this<\/i> is fun? You should come to Salone,\u201d\u2019 says journalist Emilia Petrarca. <i>Wallpaper* <\/i>magazine\u2019s fashion director Jason Hughes has been a regular at the design fair for years. \u2018Salone del Mobile has long been a destination for discovering what\u2019s new in interiors and we\u2019ve seen fashion\u2019s interest in homeware grow stronger in recent years, responding<span class=\"Apple-converted-space\">\u00a0 <\/span>to the desire for interiors to become extensions of our wardrobes. Fashion brands are creating fully fledged interiors collections, often collaborating with established or emerging designers from the interior design world, which is key to the success of those partnerships.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/6\/2024\/04\/20889928_V2-scaled.jpg&#8221; alt=&#8221;Jennifer Aniston&#8221; title_text=&#8221;20889928_V2&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span>Another fashion expat who\u2019s joined the pilgrimage across the Atlantic to Salone is the feted American fashion designer Thom Browne, who just presented a collection for the first time, in collaboration with the Italian luxury bedding company Frette. Titled \u2018\u2026time to sleep\u2026\u2019 and set in a 19th century French-built arena hall, the performance saw models dressed in Thom Browne by Frette bathrobes and linens. And what exactly do Thom Browne linens look like? White, of course. \u2018For me, sheets should only be white,\u2019 he says when we speak over Zoom ahead of the presentation.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p><span>That is one of Browne\u2019s rules. Dressed in his uniform of a grey suit, white shirt, necktie and flashes of his red, white and blue striped logo, he prefers to keep things simple. He doesn\u2019t like lots of stuff, nor is he much into change. Instead, he\u2019s got an exacting eye for what he wants. \u2018I\u2019ve worked really hard in the past 20 years that my [brand] has been around in staying very focused and making sure that you saw what I did in a very singular and focused way.\u2019<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/6\/2024\/04\/22918876_V2-scaled.jpg&#8221; alt=&#8221;Jennifer Aniston&#8221; title_text=&#8221;22918876_V2&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span>The brand\u2019s signature uniform is a prime example: every employee receives a starter kit (two grey suits, five white shirts, one grey wool tie and one white pocket square) alongside a detailed PDF on how to wear it (shirts are never ironed, the top button remains undone, neckties are to be tucked into waistbands. Navy is only permitted from Friday to Sunday and white sneakers can only be worn on weekends). What sounds militant is an exercise to create tradition by repetition, and has helped establish the business as one of US fashion\u2019s greatest pillars.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p><span>His foray into homeware is similarly fuss-free. Before his collaboration with Frette, he launched a collection with the French luxury manufacturer of fine crystal, Baccarat, last November. Tapping into the business of designer collaborations is an unexpected move for Browne but, given his penchant for perfection, it makes perfect sense. \u2018I don\u2019t really like collaborations,\u2019 he says wryly. \u2018I only want to do them when <br \/>it\u2019s a really authentic relationship and it is something that is true to me as a person.\u2019 Next to Baccarat and Frette, Browne\u2019s also got collections with Christofle, the Parisian goldsmith specialising in silver tableware, and Haviland, the Limoges porcelain manufacturer, in the pipeline. \u2018I love the association with them and we have the luxury of being able to work with the best for these specific items. I only want to work with people who are best at what they do and the group of brands \u2013 Frette, Baccarat, Christofle and Haviland \u2013 well, they are the best at what they do. As conceptual as I can be in regards to how I show my collections, the most important thing for me is the quality of how my collections are made.\u2019<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/6\/2024\/04\/20890634_V1-scaled.jpg&#8221; alt=&#8221;Jennifer Aniston&#8221; title_text=&#8221;20890634_V1&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span>Has he put the quality to the test then? \u2018The Baccarat [collection] I have definitely used quite often.\u2019 And what about the Christofle cigarette case? \u2018I don\u2019t smoke. But I love the romance of when people open up a cigarette case and take out a cigarette.\u2019 The designs are a far cry from many logo-heavy designer collaborations. Delicate stripes adorn porcelain teapots, crystal glasses and silver ice buckets. <span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p><span>Browne isn\u2019t a man of many complicated words when it comes to describing his design process. Has he picked up any new skills while working with those heritage brands? \u2018No, I just let them do what they do.\u2019 Was it difficult switching from designing clothes to homeware? \u2018No, it\u2019s the same mindset and making sure that it\u2019s done in the best way.\u2019 So far, so Thom. Does he have a favourite piece? \u2018I love all of them. I have the Baccarat already and am looking forward to having the rest of them at home.\u2019<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/6\/2024\/04\/20889920_V1-scaled.jpg&#8221; alt=&#8221;Jennifer Aniston&#8221; title_text=&#8221;20889920_V1&#8243; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p><span>A home that he shares with his husband, Andrew Bolton, head curator of the Anna Wintour Costume Center at the Met in New York. Their Brooklyn brownstone townhouse is filled with Giacometti coffee tables and French mid-century furniture, he says, and the occasional tchotchke that finds its way home from hotels around the world. \u2018Sometimes, I pick up a couple of pieces while I\u2019m staying in hotels and they end up in my home, funnily,\u2019 he smiles. And while his most frequently visited hotels, like the Ritz in Paris and Claridge\u2019s in London, as well as some of his favourite artists and architects (Freud and Philip Johnson, to name but two) have inspired his journey into homeware to a small extent, his newest venture is all his doing. \u2018I wanted it to be what I would have at home. And at home <\/span><span>I like things to be simple and understated.\u2019<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#111111&#8243; divider_position=&#8221;center&#8221; divider_weight=&#8221;2px&#8221; module_class=&#8221;custom-divider&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_divider][et_pb_text module_class=&#8221;credit-texts&#8221; _builder_version=&#8221;4.20.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|||on|||||&#8221; text_orientation=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span><strong>Words: <\/strong>Henrik Lischke<strong> Photos: <\/strong><\/span><span>Blaine Davis<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The House That Fashion BuiltThe latest flex? Designing fashion AND interiors. As he prepares to release three homeware collabs, we meet Thom BrowneAs far as fashion weeks go, they have grown into gargantuan media spectacles. Once held for a nimble number of attendees, these days, fashion month causes traffic gridlock, skyrocketing travel fares, plus a [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":2822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-2821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casa"],"acf":[],"modified_by":"akindell","_links":{"self":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts\/2821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/comments?post=2821"}],"version-history":[{"count":8,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts\/2821\/revisions"}],"predecessor-version":[{"id":2837,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts\/2821\/revisions\/2837"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/media\/2822"}],"wp:attachment":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/media?parent=2821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/categories?post=2821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/tags?post=2821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}