It’s the new frontier of sexism online.<\/p>[\/et_pb_text][et_pb_text module_class=”credit-name” _builder_version=”4.20.4″ _module_preset=”default” text_font=”Black Han Sans|||on|||||” text_text_color=”#000000″ header_4_font=”|||on|||||” header_4_text_align=”center” text_orientation=”center” custom_margin=”||0px||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]
Words by Ruchira Sharma<\/strong><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/flatplan-plus-content.s3.eu-west-1.amazonaws.com\/wp-content\/uploads\/sites\/6\/2025\/04\/GettyImages-2165835108.jpg” alt=”Blake Lively” title_text=”%22It Ends With Us%22 Photocall” force_fullwidth=”on” _builder_version=”4.20.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] If you\u2019ve ever wondered why the Duchess of Sussex can\u2019t distribute jam in peace, or why people seem to really hate her when her worst \u2018crime\u2019 is wanting to be a media personality, but not a Royal, consider: misogyny slop.<\/p>\n Feminist YouTuber Ophie Dokie coined the term after seeing the internet jump on claims Blake Lively is a \u2018mean girl\u2019 without hesitation or inspection. TikTok’s about the subject garnered millions of views and likes, most of which showing edited, out of context clips that were framed negatively when in full, it was clear Lively was joking or being sarcastic in tone. What followed was the now infamous It Ends With Us legal dispute between Lively and Justin Baldoni \u2013 in which Lively alleges Baldoni orchestrated a smear campaign against her, something he denies.<\/p>\n We won\u2019t see the outcome of their dispute until it goes to court next year, but in the meantime the landscape of social media remains laden with commentary around Lively that few would deny is layered with misogyny. And she\u2019s just one of many. But how exactly do these stories pick-up steam?<\/p>\n <\/p>[\/et_pb_text][et_pb_code _builder_version=”4.20.4″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″] In her podcast Power User, former New York Times internet culture correspondent Taylor Lorenz says movements such as this are bolstered through the online \u2018misogyny slop\u2019 ecosystem. The Duchess falls prey, too. This new network, which funnels people misinformation and biased reporting with an anti-women angle, is formed of amateur law enthusiasts who dub themselves experts and provide poor quality legal analysis on celebrity disputes.<\/p>\n Then comes the body language pros who offer dubious \u2018analysis\u2019 on facial movements and posture to claim they have insight into these women\u2019s inner thoughts and intentions. Unsurprisingly, their conclusions often point to a malevolence only they can detect.<\/p>\n The last pillar in this, especially in the Duchess\u2019 case, is social media sleuths who claim to have insider knowledge but are simply repeating other content creators without any interrogation. Are there even possibly streams we don\u2019t even know about? Netflix\u2019s Too Hot To Handle, Francesca Fargo, for example, recently shared she was offered money to partake in a TikTok trend mocking Hailey Bieber.<\/p>\n \u2018Sometimes [I] get paid to do a trend on TikTok. The person who started the trend, or the person who owns the song that’s on the trend, will pay creators to do that trend and to use that song,\u2019 she explained. \u2018[Someone] is paying creators to do that trend making fun of Hailey, and I think that is so mean.\u2019<\/p>\n <\/p>[\/et_pb_text][et_pb_text module_class=”custom-quote” _builder_version=”4.20.4″ _module_preset=”default” header_2_font=”Libre Bodoni|||on|||||” header_2_text_align=”center” header_2_text_color=”#333333″ header_2_font_size=”40px” header_2_line_height=”1.2em” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] Why do these new sources of misinformation thrive online? Well, it\u2019s an easy way to build a huge audience and generate engagement \u2013 which TikTok literally rewards monetarily for people with over ten thousand followers. But more than that, there seems to be a desperately hungry audience looking for confirmation that their internationalised misogyny is actually an astute gut feeling. We\u2019re eating up their slop ourselves, and it\u2019s only hurting us all.<\/p>[\/et_pb_text][et_pb_divider color=”#111111″ divider_position=”center” divider_weight=”2px” module_class=”custom-divider” _builder_version=”4.20.4″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_divider][et_pb_text module_class=”credit-texts” _builder_version=”4.20.4″ _module_preset=”default” text_font=”|||on|||||” text_orientation=”center” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″] Photo:<\/b> GETTY<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":" It’s all anyones talking about online…<\/p>\n","protected":false},"author":11,"featured_media":8546,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-8540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feature"],"acf":[],"modified_by":"guestgrazia","_links":{"self":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts\/8540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/comments?post=8540"}],"version-history":[{"count":6,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts\/8540\/revisions"}],"predecessor-version":[{"id":8548,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/posts\/8540\/revisions\/8548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/media\/8546"}],"wp:attachment":[{"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/media?parent=8540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/categories?post=8540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flatplanplus.io\/grazia\/wp-json\/wp\/v2\/tags?post=8540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
‘Someone is paying creators to do trends making fun of Hailey Bieber.’<\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]