A cultural phenomenon, a fashion-pack favourite, the enduring influence of New Balance is hardly a secret. The iconic ‘dad sneaker’ catapulted to fame thanks to the never-ending laundry list of celebs wearing them on repeat – and I’d be lying if I said I didn’t own at least three pairs to wear in heavy rotation.

The 550s model, defined by their chunky low-top design, are by far the most popular, worn by everyone from Hailey Bieber to Taylor Swift who caused a massive surge in searches after wearing a red and black pair to her first Chief’s game. The 530s, a close second, known for their famous chunky silhouette, started out as a practical and comfortable dad sneaker before transforming into an off-duty model staple, seemingly overnight. Elsewhere, Gigi Hadid and Emily Ratajkowski were spotted wearing the 2002R silhouette (the new New Balance cool kid) and the 1906 trainers are another Swift favourite, too. We could go on, but we fear we may be here a while.

If you’re in the mood to give your trainers a pre-summer refresh and looking for inspiration, we can all but guarantee that New Balance, with its breadth of styles available, is the way to go – but the good news doesn’t end there. The brand is currently offering up to 50% off, including its most popular (celeb-loved) styles, giving you a chance to revamp your footwear wardrobe for less.

Shop the best New Balance trainers in the sale now.

Marina Avraam is the Deputy Commercial Content Editor for Grazia. Hobbies include (but not limited to) finding the best designer dupes, buying every iteration of the adidas gazelles and listening to celeb podcasts every hour of every day.

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