‘Tis the season for giving – and what better present than the most mind-blowing orgasm one can imagine? Give them to others, give them to yourself – the giving is endless! But seriously, the latter is our priority here. As great as it is to be talented in partnered endeavours, the real fulfilment lies in being able to get yourself off right? You can do it whenever you want, take as long as you want, and no one has to see your less-than-glamorous O face. Happy Christmas!

You might think you’ve got the old clitoral stimulation routine down to a fine art by now, but there are new, exciting masturbation trends that emerge every year. This year is no different, with lots of inspiration here if you’ve ever found yourself in a self-pleasure lull.

In fact, according to sex and relationship expert Ness Cooper, 2024 was ironically all about sharing. ‘Social dumping pleasure was a major trend this year,’ she says. ‘TikTok, and any other forms of social media, have had more and more women and people in general off-loading about their experiences around sexual pleasure. For many using social media this way has acted as a dumping ground allowing them to quickly move onto exploring new and better pleasure’

There’s also been an increase in resources being provided globally on how to masturbate well. ‘More and more countries are providing masturbation resources for women, including those that previously weren’t able to due to laws,’ Ness says. ‘These are accessible worldwide, meaning women who migrate have access to resources they can relate to and understand easier, leading to more women on a global level people able to enjoy self-pleasure.’

It’s helped improve the stigma around women’s sexual health too, with more women seeking medical help for sexual pleasure issues that were linked to physical conditions.

One area we expected to see more growth in though? Virtual Reality. ‘Whilst it has been popular in 2024 it hasn’t quiet hit the spot,’ Ness adds. ‘VR masturbation porn and self-help guides are still a long way off for being relatable.’

So, what of the year to come? How do we make 2025 our most orgasmic year yet? According to Ness, there are a bunch of new trends set to take over your sexual desires.
‘When thinking ahead to 2025 you’re probably thinking all sex and masturbation trends will be around VR and modern tech,’ Nes says. ‘But more and more evidence is showing that while we’re in an amazing technology era, people are wanting to learn how to trust their own bodies more and more. Trends that help an individual connect with their bodies rather than allowing tech to take over completely are likely to be the most popular in 2025. Women are also feeling like they have more permission than ever to explore masturbation, and how they connect with sexual pleasure in an empowered way.’

Here, she deep dives all the emerging masturbation trends so you can make the most of your pleasure next year…

A gut feeling about pleasure

Sexual pleasure is all about that gut feeling! Microbiome has more to it than just gut health but has a big link to sexual health from libido to vaginal lubrication. More and more people are expected to explore their overall health in 2025 when trying to level-up their sex life, and this includes seeing to their vaginal microbiome, whether that’s through healthy eating, probiotics, and even specifically designed supplements.

Artificial Intelligence (AI) flirting

Less chat more text! In 2025, more and more sexual initiation styles are likely to be through text than speech. While past generations have been hung-up on communication being through talking, currently Gen Z are opting more for flirting and talking about relationship boundaries in general via text message. On top of this, some are using AI to help them compose flirtatious texts that lead to sex. While this is expected to rise more and more in 2025, it’s likely more people will become hypervigilant around what is authentic flirting versus AI generated as we get deeper into the year. Meaning that people are about to get more creative than a Shakespearian love poem in 2025 in hopes it will help them get laid!

Erotic Existentialism

Somatic embodiment, a therapy approach that focuses on the connection between the mind and body, is also on the rise. Women are wanting to connect more to their bodies somatically, and they want to also feel more connected to the earth and creation. This is likely due to the past years being filled with existential dread that has led to many women having existential erotic identities. 2025 is the time to heal this and many women are already booking into workshops to explore how to navigate existentialism as a way to enhance pleasure.

Knuckle rubbing

It may be hard to believe, but many are becoming bored of sex toys and looking for new ways to explore self-massage and masturbation. This has led to an increase in people wanting to explore their bodies with their hands more, including methods such as knuckle rubbing when stimulating the clitoris. Lubricant use across all age groups has also increased and expected to continue due to how people are connecting more and more with their bodies.

Therapising your sex life

I expect there to be an increase in people using therapy speak to express their sexual desires and needs in 2025. It’s part of the puzzle towards understanding your pleasure needs, and people more than ever wanting to learn about the psychological depths and connections to their sexual desires.

Wearable tech

Unsure when you’re horny? Struggle to schedule sex or self-pleasure? Wearable tech is hitting the market that can help you understand your body more, so you know when you’re in the mood most. People will be looking to use more statistics around their body to help them understand their sex life, pleasure and libido in 2025.

So, with all these trends to be aware of, what are Ness’ top tips for making masturbation even better?

Use lubricant! Silicone lube is current the go-to lubricant out there. Lube makes sex and masturbation more enjoyable.

Breathe! Breath work isn’t just for stress reduction or yoga but is also great on helping relax your pelvic floor during masturbation, helping you experience better orgasms.

Explore going for a walk before sex. Foreplay is more than just what you do in the bedroom, the body needs to warm up before too and light exercise can help with this.

Talk things out. Taking the time to speak out about things you enjoy will help greatly and will also help you understand what’s unconsciously going on for yourself during sex and masturbation.

Have some tech free time. Our exposure to technology is going to explode in 2025, and this can lead to stress in the bedroom (couples, throupled, and solo!). Put the tech down from time to time and list to your bodies sexual and erotic needs – practice mindfulness for sex and masturbation.