‘I tried the world’s most iconic sex toy by Ann Summers’

Georgia Aspinall

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Welcome back to the best season of the year: the sun has returned; flowers are finally blooming and there’s a bank holiday on the horizon, which also involves an excuse to eat many bunny-shaped chocolates. But there’s another bunny we’re thinking about this year, and it’s possibly even better than chocolate.

Ann Summers has essentially become the patron saint of orgasms at this point, which is largely thanks to its Rampant Rabbit vibrator range – resurrecting women’s pleasure since 1972. Trust me, I know. As someone who is well-acquainted with self-pleasure, I must confess I was  embarrassed that I’d never actually tried a Rampant Rabbit – until recently.

Don’t get me wrong, I was aware of their infamy. We’ve all seen the Sex and The City episode where Charlotte York finds herself so obsessed with her Ann Summers Rabbit that she can’t leave the house. And I may or may not have accidentally stumbled upon a Rampant Rabbit in my mum’s knicker draw as a teenager. Alas, I’d never actually grabbed the bunny by the ears, as it were.

In hindsight, I’d missed out on a decade plus of Rampant Rabbit-induced orgasms – because my first try with the toy was far more than I could’ve imagined. Rest assured; Charlotte was not exaggerating when she swore off men in favour of her new Ann Summers bunny. So before buying this toy, remember to clear your dairy, put your best silk sheets on and stack some granola bars at the side of the bed – you won’t want to leave, either.

With the dual powers of internal and external stimulation, the Rampant Rabbit allows you to explore both clitoral and G-spot orgasms. You might’ve had one, you might’ve had the other, but have you ever had both at the same time? It’s… an experience. With several vibration patterns and rotation or thrusting settings (depending on your bunny of choice), the Rampant Rabbit allows you to build tension at your own speed, and the vibrating ‘ears’ fit perfectly around your clitoris for powerful, blended orgasms.

You don’t just have to take my word for it – when I asked other Ann Summers Rampant Rabbit users for their reviews, the verdict was a unanimous 10/10. ‘I love how flexible mine is,’ one user explained. ‘It means you can angle it in ways you just can’t with other toys. It’s also really soft so feels very beginner friendly if you’re new to having stronger sensations down there.’

‘Mine is incredibly powerful, like nothing I’ve ever known,’ said another. ‘I also like that I can use it in the shower, I even take it on holiday!’

That’s the thing, it’s the versatility of the Rampant Rabbit range that is eye-widening with pleasure possibilities. You’ve got waterproof Rampant Rabbits, swivelling Rampant Rabbits, thrusting and G-spot stroking Rampant Rabbits… there’s even an extra quiet version in case you’re more subtle about your love for self-pleasure than I am. I particularly liked how elevated the Moregasm Rampant Rabbit looks and feels, made from a dual-density silicone that moulds to your body.

There’s truly an Ann Summers Rampant Rabbit for every type of desire, which goes to show than Ann Summers is really catering to women and what they want. How rare is it that we, as women, have well-researched, well-tested products made directly for our own pleasure in all the possible forms it could take? If you think about it like that, trying a Rampant Rabbit isn’t just an orgasm-seeking exercise, it’s a feminist power move. 

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IMAGES: Ann Summers