Is the Rampant Rabbit by Ann Summers the world’s most iconic sex toy?

Georgia Aspinall

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Welcome back to the best season of the year: the sun has returned; flowers are finally blooming and there’s a bank holiday on the horizon, which also involves an excuse to eat many bunny-shaped chocolates. But there’s another bunny we’re thinking about this year, and it’s possibly even better than chocolate.

Ann Summers – resurrecting women’s pleasure since 1972. Trust me, I know. As someone who is well-acquainted with self-pleasure, I must confess I was embarrassed that I’d never actually tried a Rampant Rabbit – until recently.

Don’t get me wrong, I was aware of their infamy. We’ve all seen the Sex and The City episode where Charlotte York finds herself so obsessed with her Ann Summers Rabbit that she can’t leave the house. And I may or may not have accidentally stumbled upon a Rampant Rabbit in my mum’s knicker draw as a teenager. Alas, I’d never actually grabbed the bunny by the ears, as it were.

In hindsight, I’d missed out on a decade plus of Rampant Rabbit-induced orgasms – because my first try with the toy was far more than I could’ve imagined. Rest assured; Charlotte was not exaggerating when she swore off men in favour of her new bunny.

With the dual powers of internal and clitoral stimulation, you can achieve new heights of orgasm with the Ann Summers Rampant Rabbit. But it’s not just that, it’s the versatility of the Rampant Rabbit range that is eye-widening with pleasure possibilities. You’ve got waterproof Rampant Rabbits, swivelling Rampant Rabbits, thrusting and G-spot stroking Rampant Rabbits… there’s even an extra quiet version in case you’re more subtle about your love for self-pleasure than I am.

With several vibration patterns and rotation or thrusting settings (depending on your bunny of choice), the Ann Summers Rampant Rabbit allows you to build tension at your own speed, and the vibrating ‘ears’ fit perfectly around your clitoris for powerful, blended orgasms. I particularly liked how elevated the Moregasm Rampant Rabbit looks and feels, made from dual-density silicone that moulds to your body.

There’s truly an Ann Summers Rampant Rabbit for every type of desire, which goes to show than Ann Summers is really catering to women and what they want. How rare is it that we, as women, have well-researched, well-tested products made directly for our own pleasure in all the possible forms it could take? If you think about it like that, trying a Rampant Rabbit isn’t just an orgasm-seeking exercise, it’s a feminist power move.

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IMAGES: Ann Summers