Every so often, a dress comes along that ticks every imaginable box: it’s flattering, effortless to style, and looks far more expensive than its price tag suggests. Previously, I’d have pointed to the Nobody’s Child Starlight dress as the obvious choice. But the current favourite? It’s the ASOS DESIGN Scoop Neck Crinkle Maxi Dress – a frock that’s quietly (albeit quickly) gone viral and is naturally selling out fast.

Cut from a lightweight, soft crinkle fabric, the ASOS dress features a scoop neckline, barely-there straps, and zero fuss. Originally available in ten colours, only three now remain in stock: black, aqua blue, and a timely floral print. It’s clear why it’s become a warm-weather go-to – the silhouette flatters without clinging, the fabric travels well (read: no ironing required), and it’s offered in a range of bold summery hues.

Aside from its ability to look expensive without trying, it’s incredibly easy to style. For a holiday, pair it with sleek black sandals and a trusted raffia tote for daytime adventures. When the sun sets, swap in kitten heels (a key shoe trend this year) and statement marine-inspired jewellery for an elevated look – think fish necklaces and shell earrings as loved by the style set.

As well as holidays on European shores, the dress is just as reliable once you’re back on British soil, too. It’s perfect for casual errands when the heat feels relentless and breathable fabric is non-negotiable. For shoes, opt for cool girl-approved retro sneakers.

Shop now before the remaining three versions sell out.