There’s nothing quite like the arrival of a new skincare treat to chase away the January blues, especially when that treat promises smoother, more youthful-looking skin at a purse-friendly price.

Boots’ £10 Tuesdays have long been heralded by beauty lovers as a savvy way to save on your beauty essentials, and, on my usual Tuesday prowl, I’ve spotted one must-have that I’ll be adding to basket immediately. Olay’s Regenerist Active Firming Serum currently has £22 off for today only – and while stocks last.

This lightweight yet powerful formula blends key actives such as collagen peptides, niacinamide and vitamin E to help boost firmness, enhance elasticity and deliver deep hydration, leaving skin looking radiant and refreshed. Designed to absorb quickly without feeling greasy, it’s ideal for everyday use in both morning and evening skincare routines, whether your priority is minimising fine lines or maintaining a post-holiday glow.

With a huge 4.8 stars out of five, reviewers praise the product for its smoothing abilities, leaving skin firmer and brighter after just two weeks’ use. Shoppers love how effortlessly the serum layers under moisturisers or make-up and say that it rivals even some of the more luxurious serums on the market.

If you’ve been curious about stepping up your skincare game or simply want to try a highly rated anti-ageing serum without the hefty price tag, now’s your chance.

Jade Moscrop is Grazia’s commerce editor, where she oversees the team creating shopping content, buyer’s guides, product reviews and more.