Fashion lovers, rejoice – the internet-famous Damson Madder’s Matilda Gingham Raincoat is back – and this time it’s in a new hue that somehow feels both cosy with nostalgia and fresh off the runway. If you’ve been eyeing the brown gingham version, you know why it sold like hotcakes; it’s officially one of those pieces that makes you actually look forward to rainy days. If past launches are anything to go by, this red version won’t be hanging around for long – blink, and you might miss it.

Gingham has been quietly stealing the spotlight on spring/summer runways and Instagram feeds alike. There’s something about ’90s picnic vibes that just hits differently right now. Red gingham, in particular, is having a moment: bold enough to make a statement, but classic enough that you’ll still reach for it year after year.

Damson Madder is leading the charge when it comes to outerwear that’s both playful and practical, and the Matilda is the perfect example. Made from breathable waterproof fabric with fully taped seams, it’s a shield against those unpredictable British downpours without turning you into a walking, soggy puffer coat.

Styling? Oh, the fun begins there. Try it over relaxed straight-leg jeans with ballet flats for a casual vibe, or throw it over a navy midi skirt for a combo that feels unexpectedly modern. Feeling fancy? Layer it over soft tailoring with wide-leg trousers and a crisp white tee – let the gingham do the talking.

Consider this your playful pop of colour to carry you from the tail end of winter into spring without missing a beat. But honestly… don’t wait too long. If you’ve got even a tiny bit of coat envy, this one’s going to fly off the rails.

Anne Lora Scagliusi is a fashion commerce writer at Grazia with over a decade of international experience. She began her career in Dubai, covering major fashion events and global trends, and her work has appeared in Vogue, Vanity Fair, Marie Claire, and Glamour.