It’s becoming quite the routine, really. When Claudia Winkleman wears, well, anything, the hours (or days) following will see a massive spike in Google searches for said items, and nine times out of ten, the piece will then go out of stock. It happens almost every time when she wears, say, a Prada skirt on The Traitors, or a Zara dress on Strictly Come Dancing. The latest to-be-viral brand in question that Winkleman just can’t stop wearing is Sister Jane, the brand known for its whimsical and feminine pieces.

Last week, Winkleman hosted the Strictly Come Dancing Sunday night results show wearing a pink Sister Jane blouse, a rare break from her usual all-back uniform – but it worked, sharp, playful and just eccentric enough. The ruffles and satin detailing still sat firmly in her wheelhouse; however, even if the bright pink colour didn’t. And, if the look caught your eye too, Sister Jane now has a run of similar blouses that are currently on sale – statement collars, frills, the lot.

So, if you’re tempted to try the look for yourself, there’s now 30% off everything on Sister Jane’s site, meaning that you too can pick up a Winkleman-inspired blouse for less. 

Gemma Lavers is a fashion commerce writer at Grazia, where she tracks down viral pieces and is as comfortable navigating the M&S new-in page as she is dissecting the latest celebrity look. When not writing, shopping or at Reformer Pilates (a cliché but she’s hooked), Gemma will likely be planning her next holiday (and what she’s going to wear). For a glimpse into said travels, outfit inspo and life as a journalist, follow her on Instagram or TikTok.